In the home services industry, having a full call board is ideal, but when that call board is full there’s no need to spend money on leads you can’t service. At CAMP Digital, our unique proprietary Capacity Pro Dashboard was created precisely for this reason. This innovative tool revolves around a dynamic three-day call board, allowing us to optimize your advertising spend based on your capacity to handle jobs. The Capacity Pro Dashboard’s intelligent approach saves you from wasted advertising costs by precisely targeting your potential customers when you can meet their needs.
While many digital agencies serving the trades will designate a set amount of their client’s budget toward each service provided and use a “set it and forget it” approach, CAMP Digital’s strategy is inherently better. Thanks to the Capacity Pro Dashboard, the experts at CAMP Digital can make every advertising dollar you spend work harder. Here’s how:
- As you update the Capacity Pro Dashboard throughout the day with your capacity, our team will sync your digital strategy to your business goals in real-time. This innovative approach allows us to align your business needs with your marketing spend, and only spend when necessary.
- If HVAC is booked, but you’re lacking jobs in electrical, for example, your CAMP team will reallocate your spending to where you need jobs, rather than continuing to spend on HVAC when your call board is already full.
- During busier times and when you’re booked at capacity, CAMP will dial back ad spend and save those advertising dollars for your shoulder season, thus making more efficient use of your resources.
- Because CAMP is a flat-fee agency, meaning we do not charge a commission on our clients’ ad spend, we are not incentivized in any way to spend your money unnecessarily. If your call board is full and techs are busy, there’s no need to spend money for leads that can’t be serviced.
To get the most out of the Capacity Pro Dashboard, we recommend that our clients update it a minimum of three times per day, but it can be updated as often as you like. This is a quick and easy process that takes just a few minutes!
As changes are made and your capacity is updated:
- Our system notifies your CAMP team, who will then make additional adjustments to ensure your marketing dollars are being utilized as efficiently and effectively as possible.
- Our system automatically adjusts your online presence and offers in real-time, from your website to your PPC campaigns, ensuring that your digital marketing strategies align precisely with your ability to service calls.
Imagine having a digital marketing agency that not only understands your real-time lead generation needs, but also delivers the leads your company requires, ensuring maximum ROI from your advertising investment.
“The Capacity Pro Dashboard is a Godsend. It communicates directly with our team regarding what is needed for the minute, hour, day, and week, and it helps tremendously when our call board is light or busy. If we are delayed in updating it, our CAMP team checks in to make sure all is well, and to see if any adjustments need to be made.” Earmon Smith, Intelligent Service
Click here to see the Capacity Pro Dashboard in action.
Connect with us today to learn more about how CAMP Digital’s home services digital marketing solutions can benefit your business.