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Leslie Heating & Cooling’s Digital Success Story

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Leslie Heating & Cooling’s Digital Success Story

Leslie Heating & Cooling is a trusted, family-owned residential HVAC company providing top-quality heating and cooling services to homeowners in the Chicago suburbs since 1992. 

As times changed, the Lombard, Illinois-based company was facing difficulty in increasing their lead volume and expanding new customer acquisition. The struggle to reach and engage new customers in their service areas, including the Chicago market, was a significant obstacle. Plus, identifying the right pricing and services that would resonate with their ideal customers posed a challenge. 

Leslie turned to CAMP Digital, with its proprietary technology and deep understanding of the market, who offered a multi-pronged approach to tackle these challenges. Key to this strategy was leveraging CAMP’s innovative Capacity Pro Dashboard technology to test and optimize new offers. 

Highlights from the case study include:

  • Increase in Google organic search volume increased by 21%.
  • Increase in inbound phone calls increased by 41%.
  • Impressive metrics for cooling campaign average conversion rate Cost per Conversion.
  • Impression conversion rate for AC Repair ad group.

Check out the full Leslie Heating & Cooling Case Study for more information. To start your digital transformation, reach out to the experts at CAMP Digital today!

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