Back to All Posts Decoding Digital Marketing Spend: A KPI-Based Budgeting Approach In the realm of digital marketing, determining the optimal spend can often feel like navigating a maze without a map. However, at CAMP Digital, we believe in simplifying complexities. That’s why we’ve developed a straightforward and simple paid ads budgeting tool that aligns your digital marketing expenditure with three pivotal Key Performance Indicators (KPIs), ensuring a strategic approach to budget allocation. Unlocking the Budgeting Code In our recent video, CAMP CEO Katie Donovan, shares insights on how to navigate the terrain of digital marketing spend for the upcoming season. She introduces our simple yet powerful budgeting tool designed specifically for home service businesses. This tool shines a light on three crucial KPIs that serve as guiding beacons in your budgeting journey. The Three KPIs Our budgeting tool is a comprehensive spreadsheet that will yield the following KPIs: 1.