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Google is Shutting Down Websites Made with GBP

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Google is Shutting Down Websites Made with GBP

What You Need to Know

In a significant move, Google has announced changes that will impact websites created with Google Business Profiles. Come March, websites made with Google Business Profiles will be deactivated, automatically redirecting visitors to the respective Business Profile until June 10. Beyond this date, visitors will encounter a “page not found” error. This shift underscores the need for home service businesses to adapt swiftly.

Key Points to Consider:

1. Create a New Website:

To maintain an independent website, businesses must promptly develop a new site using alternative tools. Google suggests platforms like Wix, Squarespace, GoDaddy, Google Sites, Shopify, and WordPress for this purpose.

2. Update Business Profile:

To ensure a seamless transition, it’s crucial to update your Business Profile with the new website address before the deadline. This proactive step guarantees uninterrupted service for your online visitors.

3. Ad Campaign Management:

For those with Ads campaigns linked to a Google Business Profile website, take action before March 1. Either change the link to keep your ads running or consider pausing campaigns until the transition is complete.

4. Third-Party Domains:

If you’ve set up a custom domain to direct traffic to your Business Profile website, be aware that visitors will be redirected until June 10. Manage this transition by using your hosting company account to select the “Redirect” option to reroute your domain to a different website before the specified date.

Insights from Google:

A Google spokesperson clarified that websites created with Google Business Profiles serve as basic websites powered by Business Profile information. Domains ending with business.site and negocio.site will be removed from the website field on your Business Profile in March. The recommendation is to update your Business Profile with a new website.

In light of these changes, home service businesses looking for comprehensive digital marketing solutions, including website creation, can explore CAMP Digital’s tailored packages. Our expertise ensures a seamless transition into this new phase of online presence.

Read more from Search Engine Land here and stay ahead of the curve by adapting to Google’s evolving landscape. For personalized digital marketing strategies and website creation assistance, reach out to CAMP Digital today. 🚀🌐 

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