Back to All Posts CAMP Digital Achieves Google Premier Partner Status Again For 2024 CAMP Digital Proudly Achieves Google Premier Partner Status for 2024 We are thrilled to announce that CAMP Digital has again been recognized as a Google Premier Partner for 2024. This prestigious designation is a testament to our commitment to excellence in digital marketing and our continued dedication to delivering exceptional client results. What is Google Premier Partner Status? Google Premier Partner status is awarded to digital marketing agencies that demonstrate exceptional expertise in Google Ads, meet stringent performance requirements, and uphold the highest standards of client satisfaction. This elite status is reserved for a select group of agencies worldwide, representing the pinnacle of achievement in digital advertising. What Does This Designation Mean for Our Clients? As a Google Premier Partner, CAMP Digital offers unparalleled expertise and access to cutting-edge tools and resources from Google. This designation

Back to All Posts Optimizing Your Marketing Spend: A Guide for Home Service Companies Understanding the Allocation Process One of the common questions we receive at CAMP Digital is: What is the ideal distribution of my marketing budget across various channels? While we briefly touched on this topic in a previous blog post, let’s delve deeper. Digital vs. Traditional: Finding the Right Balance When allocating your marketing budget for your home service company, there’s no one-size-fits-all solution; it’s a dynamic process that requires consideration of various factors and may fluctuate from month to month. However, a common guideline is to allocate 60% – 70% of your budget to digital marketing, with the remaining 30% – 40% going to traditional and branded efforts. Prioritizing Paid Placements for Maximum ROI Within the digital marketing allocation, it’s crucial to prioritize each paid placement based on its return on ad spend (ROAS) and spending