Subscribe to our Newsletter

☎️ CALL US: 833-539-3477

Subscribe to our Newsletter

Guest Blog

Guest Blog: Chad Peterman on Embracing Accountability

Back to All Posts Guest Blog: Chad Peterman on Embracing Accountability The Positive Force of Accountability Accountability is often viewed through the lens of consequences and repercussions. However, it’s essential to recognize that accountability carries a positive force that extends beyond mere responsibility. In personal and professional spheres alike, fostering a culture of accountability can lead to improved relationships, increased productivity, and overall well-being. At Peterman Brothers, we believe that accountability can be a catalyst for positive change. Building Trust Through Accountability Accountability is the cornerstone of trust in any relationship or organization. When individuals hold themselves accountable for their actions and decisions, they demonstrate integrity and reliability. Trust is strengthened when people can depend on each other to fulfill their commitments, creating a positive and supportive environment. Empowering Ownership of Success and Failure Taking accountability empowers individuals to own their successes and failures. Instead of viewing challenges as insurmountable

Read More »
LSA

Branded Local Services Ads: A Game-Changer for Home Service Brands

Back to All Posts Branded Local Services Ads: A Game-Changer for Home Service Brands Google’s latest innovation in advertising, branded Local Services Ads (LSA) known as Direct Business Search, is set to revolutionize how brands connect with potential customers. This new ad type offers a direct pathway for brands to appear in search results when users specifically search for their business. Let’s explore what this means for home service companies and why digital marketing is a significant development. Understanding Direct Business Search: Direct Business Search ads automatically enroll brands, ensuring visibility when users search for their business name. This feature guarantees that your ad will be the only Local Service ad displayed in the search results, targeting potential customers already seeking your services. Notably, businesses are only charged for leads generated from new customers, providing a cost-effective way to reach a targeted audience. Implications for Home Service Companies: For home

Read More »
Google/Bing Ad Management

Enhancing Paid Search with Offline Conversion Integration

Back to All Posts Enhancing Paid Search with Offline Conversion Integration The Next Frontier in CAMP Digital’s Paid Search Strategy Digital marketing lives in an era where every click and conversion counts, so how can businesses ensure they’re not missing a piece of the puzzle? Google Ads has shifted significantly from its inception, transitioning on an almost yearly basis from manual keyword bidding to using sophisticated machine learning bidding algorithms. These changes now allow automated bidding for impression share, maximize conversions, and, crucially, optimize return on ad spend (ROAS). Today, CAMP Digital has positioned itself as a leader in the next advancement of paid search in the home service market through the rollout of offline conversion integration (OCI). Challenges in Implementing OCI for Home Service Businesses OCI in the home service businesses has been difficult to achieve due to the multitude of variables involved with a transaction. For example, e-commerce

Read More »

Start Your Unique Digital Journey

Whether you’re a budding entrepreneur seeking a powerful online presence, or an established business looking to amplify your reach, we have the perfect solution for you! Check out our comprehensive packages and embark on a transformative digital journey with CAMP Digital. Your success is our priority.
CAMP Digital Compass