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Enhancing Paid Search with Offline Conversion Integration

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Enhancing Paid Search with Offline Conversion Integration

The Next Frontier in CAMP Digital’s Paid Search Strategy

Digital marketing lives in an era where every click and conversion counts, so how can businesses ensure they’re not missing a piece of the puzzle? Google Ads has shifted significantly from its inception, transitioning on an almost yearly basis from manual keyword bidding to using sophisticated machine learning bidding algorithms. These changes now allow automated bidding for impression share, maximize conversions, and, crucially, optimize return on ad spend (ROAS). Today, CAMP Digital has positioned itself as a leader in the next advancement of paid search in the home service market through the rollout of offline conversion integration (OCI).

Challenges in Implementing OCI for Home Service Businesses

OCI in the home service businesses has been difficult to achieve due to the multitude of variables involved with a transaction. For example, e-commerce stores can easily track and retarget consumers based on the products they have put in their carts and past purchase history on the site. Allowing for easily trackable transactions & straight forward ROAS bidding targeting. Conversely, the home service space involves the initial lead (i.e. phone call, lead form submission, online booking, etc.) from there the CSR team must book the lead into their CRM system, the tech must be dispatched, and finally the tech must sell the job and run it for revenue.

Tackling Custom Journey Tracking Challenges

Through a blend of technology and strategy CAMP Digital has tackled the unique customer journey tracking challenges. Allowing us a window in the full customer journey, starting with the click, and ending with the transaction. With these data points the CAMP search team is transforming our bidding strategy from one that drives customer interaction via phone calls and lead forms to optimizing for only bookable high ROAS leads.

Staying Ahead in Home Service Digital Marketing

In this shift toward bookable leads CAMP Digital will remain at the forefront of home service digital marketing. Allowing, for better leads, increased insight into the customers who convert on a customer-by-customer basis, and importantly even more granular revenue data points regarding a clients’ ad performance.  Through these innovations CAMP Digital will continue to set the gold standard in paid search performance for the home service industry.

At CAMP Digital, we are passionate about helping our clients succeed in the digital landscape. Our Google Premier Partner status is a testament to our dedication to excellence and unwavering commitment to delivering results-driven digital marketing solutions.

Whether you’re looking to increase your online visibility, drive more traffic to your website, or boost your conversion rates, our team of experts is here to help. Ready to explore CAMP Digital’s comprehensive solutions for your home service business? Connect with an expert today!

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