Back to All Posts Google Search Trends Update As part of our ongoing strategy to optimize digital marketing efforts, CAMP Digital regularly conducts a thorough examination of past performance and forward-looking trend predictions in the Google search trends update. This semiannual assessment is instrumental in assessing historical outcomes, pinpointing emerging trends, and making well-informed decisions to refine future campaigns. Through meticulous analysis of pivotal metrics such as Costs Per Conversions and Search Trends, we gain valuable insights into the effectiveness of our strategies and unearth potential opportunities for improvement. In this report, we present the findings from our latest review, covering various advertising categories including Local Service Ads, Google Paid Search, and specific industries like Plumbing & Drains, HVAC, Electrical, Water Heaters, Garage Doors, and Roofing. It’s noteworthy that all categories are poised to witness a decline in search volume around the upcoming fall election, a trend already manifesting notably