Back to All Posts Latest Podcast Episode with Tommy Mello On Around the CAMPfire – Recession-Proofing Your Home Service Business with Tommy Mello In uncertain economic times, it’s more important than ever for home service businesses to focus on strategies that will help them thrive. In the latest episode of our podcast, Around the CAMPfire, insightful podcast episode, we were joined by Tommy Mello, founder of Home Service Freedom and A-1 Garage Door Service, to discuss actionable tips for recession-proofing your business. One of Tommy’s key pieces of advice is to double down on marketing efforts when others are cutting back. “The first thing people cut is marketing because they feel loyalty to their employees,” he explains. “But I think the worst thing you can do is start cutting marketing in a down economy.” Instead, Tommy emphasizes the importance of really understanding your marketing data and return on investment. He

Back to All Posts Important Metrics on Google Search Console In the vast universe of online marketing tools, Google Search Console stands out as a beacon of insight and optimization for businesses seeking to enhance their online presence. But what exactly is Google Search Console, and why should home service companies pay attention to it? Let’s dive into the details and explore how this powerful tool can help you boost your digital marketing efforts. What is Google Search Console? Google Search Console is a free web service provided by Google that allows website owners to monitor, maintain, and troubleshoot their site’s presence in Google Search results. It provides a wealth of data and tools to help you understand how Google views your site, identify opportunities for improvement, and address any issues that may be hindering your performance. Key Metrics to Monitor: 1. Indexing: 2. Queries: 3. Mobile Usability: Why Home

Back to All Posts The Power of Meta Descriptions Meta Descriptions: An SEO “Must” for Home Service Companies In the competitive digital landscape of the home service industry, every aspect of your online presence matters. From your website design to your content strategy, each element plays a crucial role in attracting and converting potential customers. One often overlooked but incredibly important aspect of your website’s SEO strategy is the meta description. In this blog post, we’ll delve into why updating your meta descriptions is essential for home service companies and provide an easy hack for checking meta descriptions on your website. Why Meta Descriptions Matter: Meta descriptions are the brief snippets of text that appear below the title of a search engine result. While they don’t directly impact your website’s ranking, they play a significant role in enticing users to click through to your site. Here’s why meta descriptions are