July 10, 2024 - Camp Digital

Trailblazer

A Digital Transformation Success Story: New Case Study – Mattex Services

Back to All Posts A Digital Transformation Success Story: New Case Study – Mattex Services Mattex Services, a trusted provider of residential heating, cooling, plumbing, electrical, and sewer services in Champaign, IL, has upheld a reputation for excellence since 1994. With a mission centered on technician training and customer satisfaction, Mattex continues to strive for industry leadership. Currently, they operate with a dedicated team of 21 technicians and 9 installers. However, even the most established companies face challenges in today’s competitive market. The Challenge: Expanding Digital Presence with a New Website Mattex Services identified several key challenges that were hindering their growth: The Approach: A Comprehensive Digital Overhaul with CAMP Digital Recognizing the need for a significant digital transformation, Mattex partnered with CAMP Digital to revitalize their online presence and address the challenges head-on. Digital Marketing Strategy Implementation The Results: A Digital Success Story The implementation of CAMP Digital’s solutions

July 10, 2024

Google/Bing Ad Management

Google Drops Continuous Scroll in Search Results: What It Means for Home Service Companies

Back to All Posts Google Drops Continuous Scroll in Search Results: What It Means for Home Service Companies Google is making a significant change to its search results experience. Starting today, the continuous scroll feature, which has been a part of Google mobile search since October 2021 and desktop search since December 2022, will be phased out. Instead, users will once again see the classic pagination bar at the bottom of their search results. This shift is poised to impact how users interact with search results. The Shift Back to Pagination Continuous Scroll – A Brief History: Continuous scroll was introduced to make the search experience more seamless by automatically loading more results as users scrolled past the first page. This feature was first launched on mobile devices in October 2021 and extended to desktop searches in December 2022. However, Google has decided to revert to the traditional pagination model.

July 10, 2024

LSA

Google Local Service Ads Lead Disputes Deprecation: What Home Service Companies Need to Know

Back to All Posts Google Local Service Ads Lead Disputes Deprecation: What Home Service Companies Need to Know Google has announced a significant change to its Local Service Ads (LSA) program. Starting in July 2024, Google will deprecate the manual lead dispute option, replacing it with an automated system powered by artificial intelligence. This transition is poised to streamline the lead crediting process, ensuring advertisers receive timely and accurate credits for poor-quality leads. As a digital marketing expert for home service companies, understanding these changes is crucial to optimizing your LSA campaigns and maintaining a high return on investment. What is Changing? Discontinuation of Manual Dispute Option: Google will discontinue the manual dispute option for Local Service Ads. Instead, Google’s AI will automatically review and credit leads identified as poor quality. This change aims to save advertisers time and effort, ensuring a more efficient crediting process. Implementation Timeline: The rollout

July 10, 2024

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A Digital Transformation Success Story: New Case Study – Mattex Services

Google Drops Continuous Scroll in Search Results: What It Means for Home Service Companies

Google Local Service Ads Lead Disputes Deprecation: What Home Service Companies Need to Know

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