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A Digital Transformation Success Story: New Case Study – Mattex Services

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A Digital Transformation Success Story: New Case Study – Mattex Services

Mattex Services, a trusted provider of residential heating, cooling, plumbing, electrical, and sewer services in Champaign, IL, has upheld a reputation for excellence since 1994. With a mission centered on technician training and customer satisfaction, Mattex continues to strive for industry leadership. Currently, they operate with a dedicated team of 21 technicians and 9 installers. However, even the most established companies face challenges in today’s competitive market.

The Challenge: Expanding Digital Presence with a New Website

Mattex Services identified several key challenges that were hindering their growth:

  • Inefficient Google Ads Performance: Existing campaigns were not yielding the desired results.
  • Need for More Qualified Leads at a Lower CPL: The cost per lead was higher than ideal.
  • Desire to Bolster Organic Search Visibility: Mattex needed to enhance their presence in organic search results to drive more traffic.

The Approach: A Comprehensive Digital Overhaul with CAMP Digital

Recognizing the need for a significant digital transformation, Mattex partnered with CAMP Digital to revitalize their online presence and address the challenges head-on.

Digital Marketing Strategy Implementation

  • Audience Segmentation: Our team conducted thorough research to identify target audience segments. This research enabled us to refine our messaging for paid ads, ensuring we reached the right people with the right message.
  • Content Strategy: We aligned our content strategy with the needs of Mattex’s audience, enhancing their industry authority. By optimizing content for SEO, we improved their organic visibility, making it easier for potential customers to find them online.
  • Search Engine Optimization (SEO): Our SEO efforts included comprehensive keyword research to target high-potential terms. We also implemented technical SEO improvements to enhance site speed and credibility, providing a better user experience and higher search rankings.
  • Paid Advertising Campaigns: We designed data-driven campaigns targeting specific audience segments. With compelling ad creatives and clear calls-to-action, we drove higher engagement and improved ad performance.
  • Conversion Rate Optimization (CRO): Through A/B testing, we identified high-converting elements and made UX improvements to streamline conversion paths. This ensured that visitors had a seamless experience from landing on the site to becoming a lead.

The Results: A Digital Success Story

The implementation of CAMP Digital’s solutions led to remarkable results for Mattex Services, including increased efficiency, cost savings, and revenue growth. The seamless integration of their new high-converting website and optimized Google Ad accounts resulted in significant improvements:

  • Return on Ad Spend (ROAS): At least a 70% increase
  • Conversion Rate: 24.56%
  • Click-Through Rate (CTR): 6.47%, which is 170% above the industry average of 2.4%
  • Cost Per Lead (CPL): 25% reduction
  • Pre-CAMP CPL: $40
  • Post-CAMP CPL: $35.96


Mattex Services’ partnership with CAMP Digital showcases the power of a comprehensive digital overhaul. By addressing key challenges with targeted strategies, Mattex not only improved their digital presence but also achieved substantial business growth. This case study highlights how a well-executed digital marketing strategy can transform a business, driving efficiency, cost savings, and increased revenue.

Connect with CAMP Digital Today

Ready to unleash growth for your business? Contact CAMP Digital to learn how we can catalyze transformative success. Or, if you’re a more established company with an annual revenue of $4M+, consider our Trailblazer package.

No matter your company’s size, our team is committed to providing data-driven solutions that generate leads and drive sustained growth for your future. Let’s transform your business together. Embark on a journey towards digital marketing excellence with CAMP Digital today!

Check out our other Case Studies here!

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