Google Local Service Ads (LSA) are a powerful tool for home service companies, helping you connect with potential customers in your area. However, there are several myths surrounding LSAs that can mislead business owners and marketers. At CAMP Digital, we want to set the record straight. Here are some common Google LSA myths and the facts you need to know.
Myth: Using the Google CRM Has an Impact on Rankings
Fact: Using the CRM system has zero impact on your ranking or performance.
Many believe that integrating Google’s CRM system with their LSAs will boost their rankings. However, this is not the case. While a CRM can help streamline your operations and manage leads more effectively, it does not influence your LSA rankings. Your focus should be on other ranking factors like reviews, responsiveness, and service quality.
Myth: I Should Prioritize Google LSA Verified Reviews
Fact: The recommendation from the LSA team is to prioritize Google Business Profile (GBP) Reviews.
It’s easy to assume that reviews within the LSA platform would carry more weight. However, Google prioritizes Google Business Profile (GBP) reviews over LSA-verified reviews. GBP reviews are more visible to potential customers across various Google services, including Google Maps and search results, making them crucial for building your online reputation.
Myth: You Can Only Have One Account
Fact: No! You can have multiple accounts by trade. Watch for overlap!
Home service companies often believe they are restricted to one LSA account. In reality, you can create multiple accounts for different trades or services you offer. For example, if you provide both plumbing and HVAC services, you can have separate accounts for each trade. Just ensure there’s no overlap in the services listed to maintain clarity and avoid confusion.
Myth: I Cannot Have an LSA Account Unless I Have an Ads Account / Ads and LSA Somehow Work Together
Fact: Whether you have an Ads account or not makes no difference to Google. They do not take each other into account.
Some think that having a Google Ads account is a prerequisite for setting up an LSA account or that the two are interconnected. This is false. Google treats LSAs and traditional Google Ads as separate entities. You can run LSAs independently of your Google Ads campaigns, and each platform operates on its criteria and metrics.
Maximizing Your LSA Success with CAMP Digital
Understanding the facts about Google LSAs can help you make informed decisions and optimize your campaigns effectively. Here at CAMP Digital, we specialize in providing digital solutions tailored to home service companies like yours. From website creation and PPC to SEO and Google Business Profile management, we’re here to help you grow your online presence and drive more qualified leads.
Ready to Boost Your Local Service Ads Performance?
Don’t let myths and misconceptions hold you back. Contact CAMP Digital today to learn how we can optimize your LSA campaigns and maximize your ROI. Our team of experts is dedicated to helping you navigate the digital landscape and achieve sustained growth.
Connect with CAMP Digital Today
Connect with us to learn more about our comprehensive digital solutions. Whether you’re looking to enhance your online visibility, drive more traffic to your website, or boost your conversion rates, CAMP Digital is here to help.
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