In the ever-evolving world of search engine marketing, Google continues to innovate and experiment with new ways to present advertisements alongside organic search results. Recent data suggests that the search giant is testing a new approach to ad placement, mixing sponsored content with organic results in ways we haven’t seen before. Let’s dive into the numbers and implications of this subtle yet potentially significant change. The Current State of Ad Placement According to recent findings shared by Mordy Oberstein, head of SEO brand at Wix, the frequency of these new ad placements remains remarkably low: These numbers indicate that while Google is indeed experimenting, they’re doing so cautiously and on a very limited scale. Desktop vs. Mobile: A Tale of Two Strategies Interestingly, Google’s approach differs between desktop and mobile: This disparity suggests that Google may be tailoring its ad placement strategy to suit the unique user experiences of different