In recent years, the search market has undergone a dramatic shift, thanks to the rise of AI-driven tools. A recent study highlighted in Search Engine Journal reveals how AI-powered chatbots like ChatGPT are not only challenging Google’s long-standing dominance in search but are also reshaping the way users find information – an especially critical development for home service companies looking to stay competitive in the digital marketing landscape. AI Chatbots as Search Alternatives for Home Service Businesses AI tools like ChatGPT, developed by OpenAI, and others such as Perplexity, have rapidly become a valuable resource for website traffic. Home service companies are beginning to see the impact of these AI tools, especially in industries where user intent is key. These tools are changing the search landscape by providing users with more conversational and intuitive ways to search for services – whether it’s a local plumber, HVAC technician, or a home