How CAMP Digital Is Leading the AI Revolution in Home Service Marketing

These awards recognize innovation, creativity, and measurable impact – and for us, they’re proof of something bigger: that AI isn’t just transforming marketing. It’s transforming how home service businesses grow.

“AI isn’t replacing marketers – it’s redefining what’s possible for them. At CAMP, we’re using AI to connect data, decisions, and results in ways that weren’t possible just a few years ago. The future of marketing isn’t about working harder – it’s about working smarter, and that’s exactly what AI allows us to do for our clients.”
— Katie Donovan, CEO, CAMP Digital

Turning AI From a Buzzword Into a Business Advantage

At CAMP, we believe AI shouldn’t feel abstract or inaccessible. It should be practical, powerful, and profitable.

That belief shaped the system that helped us win the Search Engine Land Award for Best Use of AI in Search Marketing – a framework that connected Google Ads and Microsoft Ads directly to our clients’ business data, giving AI the intelligence to optimize for profitability, not just lead volume

We unified real revenue and operational insights – job values, close rates, technician capacity – into an AI-driven model that learned what truly drives business outcomes. The result? Marketing that works smarter, spends smarter, and scales effortlessly with demand.

Why AI Matters for Home Service Companies

Home service businesses face unique challenges that traditional marketing can’t solve:

• • Fragmented data spread across CRMs, call tracking, and dispatch systems

• • High-cost, competitive local markets

• • The constant need to balance lead flow with technician availability

That’s where AI steps in.
When properly implemented, AI can:

• • Identify which leads convert into profitable jobs, not just phone calls
    Adjust spend dynamically based on real-time capacity

• • Optimize bidding, targeting, and creative delivery faster than any human could

In short: AI helps home service companies fill their call boards with the right jobs at the right time, while minimizing wasted spend.

And that’s exactly what CAMP’s AI framework delivers.

Inside CAMP’s AI-Powered Performance Framework

We didn’t bolt AI onto our marketing – we built our systems around it.
Here’s how we’re using it every day to help HVAC, plumbing, and electrical companies grow smarter.

1. AI-Powered Decision Intelligence

Our proprietary agentic operating system leverages real-time decision intelligence to make high-value optimizations automatically. It evaluates thousands of variables – bids, budgets, user intent, and capacity – and adjusts strategy without waiting for human input.

2. Adaptive, AI-Enabled Websites

Our AI-driven websites evolve alongside your business. They use scalable, multimodal content generation to dynamically adjust messaging, structure, and targeting for your audience – ensuring your site stays fresh, fast, and focused on conversion.

3. Smarter Reporting = Smarter Spend

Our AI-powered reporting infrastructure assigns value to every action – not just clicks – so clients can see what’s truly driving revenue. From attribution clarity to predictive insights, our data gives clients the confidence to scale efficiently.

4. Capacity-Based Budgeting

Through AtCapacity, our proprietary capacity management dashboard, AI connects advertising performance with operational realities. When technicians are booked, ad spend automatically scales down. When open capacity appears, it scales back up – keeping your marketing aligned with your business.

“We built AI into every layer of our marketing strategy – from ad campaigns to reporting – because our clients don’t need more data, they need better results. AI helps us do what we’ve always done best: fill call boards, maximize ROI, and help home service companies grow smarter.”
— Katie Donovan, CEO, CAMP Digital

Award-Winning Results, Real Business Impact

The results that earned CAMP Digital national recognition speak for themselves:

• • 15x Return on Ad Spend (ROAS) for a multi-trade client using AI-powered pacing and targeting

• • 4.4x year-over-year revenue growth for a plumbing-only client

• • 28x ROI on Microsoft Ads for a local plumbing client – scaling spend while maintaining profitability

• • Across all accounts, an average 35% lift in ROAS and 22% drop in CPA

These weren’t one-off spikes. Performance sustained month after month as our AI models learned, adapted, and optimized around market shifts and client operations.

It’s why Search Engine Land recognized our work as the most successful and creative integration of AI in search marketing – and why Microsoft named us a finalist for AI innovation.

Because we didn’t just use AI to improve campaigns – we used it to transform how local service businesses grow.

Making AI Accessible: 14 Days of AI with Katie Donovan

AI can sound intimidating – but it doesn’t have to be.
That’s why our CEO, Katie Donovan, created 14 Days of AI – a free, bite-sized video series designed to make AI approachable for everyone.

Each short episode breaks down real-world applications of AI – from time-saving tools to simple marketing enhancements – in a way anyone can understand and start using.

It’s the same mindset that drives our client strategy: AI shouldn’t be out of reach – it should be a growth tool for everyone.

👉 Watch 14 Days of AI on YouTube

The Future Is AI-Powered – and It’s Already Working for Our Clients

AI is redefining what’s possible in digital marketing – and the home service companies embracing it today are already outpacing the competition.

At CAMP Digital, we’re proud to lead that charge – combining innovation, data, and decades of industry expertise to help our clients grow smarter, faster, and stronger.

Because the future of home service marketing isn’t just about automation – it’s about intelligence that delivers results.

Ready to See What AI Can Do for Your Business?

Let’s talk.
Our team will show you how AI-powered digital marketing can help you fill call boards, improve lead quality, and scale profitably.

👉 Book a Demo or Talk to Our Team