Most contractors have Google Analytics 4 installed. Far fewer are actually using it to improve their marketing. If someone asked you these questions today, could you answer them? If the answer is “I’m not sure”, you’re not alone. The good news is that GA4 can answer those questions if it’s set up correctly. If you feel like you’re chasing vanity metrics instead of real business growth, you aren’t alone. We actually broke this down in the first episode of our foundational marketing series. Watch Taylor and Rorrie strip away the noise in our GA4 foundational video guide, or read on below to see how a clean setup transforms your decision-making Why does GA4 matter? It’s easy to get caught up looking at website traffic. But traffic doesn’t fill your schedule. What really matters is knowing which marketing efforts generate: When you know what’s producing real business, you can invest your