If you’ve noticed Google search results looking different lately, you’re not imagining it. People aren’t searching the way they used to. And platforms like Google, ChatGPT, Microsoft Copilot, and AI-powered assistants aren’t behaving like traditional search engines anymore either. We’re moving away from the era of: …and moving toward searches that sound more like real conversations: That’s a completely different type of search behavior. And it’s forcing a massive shift in digital marketing for home service companies. At CAMP Digital, we recently attended sessions with both Google and Microsoft. Different companies. Different products. But both were pointing toward the exact same future: Search engines are becoming solution engines. And if you own, operate, or market a home service business, this shift matters more than most people realize. Homeowners Don’t Want More Search Results. They Want the Problem Solved Think about how people use search today. When a homeowner has: …they’re