Our Process

It’s important that we don’t mark up your ads because this means that we are never financially incentivized to spend your allotted budget unless it’s necessary to fill the callboard. This means when you don’t need calls, we can save that budget for when you do need calls or simply just save you the money! At CAMP Digital, we spend only what we need to in order to fill up your board. Our biggest incentives at CAMP Digital are to make your phone rings, fill your callboard, and help your business grow with the most efficient and necessary spends possible. 

The common “set it and forget it” strategy is not effective because almost all transactions in the home services categories are completed within 48 hours of when services are needed. Many agencies simply just use the “set it and forget it” approach, where they set a budget for your campaigns and then subsequently only review them for remedial changes on a weekly or biweekly basis. This is simply too late because, with the 48-hour transaction window, this means hundreds of leads have “slipped through your fingers” and you likely will not have another shot at those customers for another three years, on average. At CAMP, we are able to update your marketing strategies and campaigns multiple times per day through our CPOP platform. This makes every dollar you spend work that much harder, resulting in better leads and more conversions for your business.

At CAMP, we are always transparent about how your budget is being spent. You are backed up by two CAMP counselors who monitor your ad spend and performance to maximize your marketing budget as much as possible. Throughout each month you will check into CAMP with your counselors who will guide you through the avenues in which your money is going, how your campaigns are performing, and recommended adjustments to those campaigns. 

At CAMP, our number one priority is ensuring your business’ success. By charging at a flat rate every month, we are not incentivized to spend more money on your ad spend than necessary. Our approach is to spend what we have to in order to fill your callboard, and save the rest. At CAMP, we believe in transparency and helping our valued customers get the most cost effective leads possible.

Remedial strategies are necessary because they provide opportunities where it may not otherwise exist. For example, when your callboard is full, we are able to reallocate resources between the trades to drive the right leads at the right time or even expand the service area. This is incredibly effective when required and another way to defeat idle trucks. This example is just amongst a plethora of other remedial strategies that we have in our playbook. Our goal at CAMP Digital is to get as much as we can out of every dollar you spend. And pulling from our remedial strategy playbook is one way we are able to maximize your budget. 

We allocate your resources according to the needs of your callboard. Imagine this: It’s 110 degrees out, in the middle of summer, and the sun is beating down. Your HVAC callboard is full of customers who need repairs on their A/C units. Now, your HVAC callboard is full, but your plumbing callboard is only 40% full. Where would you want your marketing budget to go? This is the necessity and power in being able to open our remedial strategy playbook and reallocate resources to help eliminate idle trucks. At CAMP Digital, our interest is helping to expand your business as much as we can. With us in your camp, we can reallocate resources and utilize remedial strategies to help you grow and thrive.