The entire CAMP Digital infrastructure is rooted in our proprietary Capacity Managed Marketing strategy. And we’re the only ones who do it. With the power of CMM and our team of tech-experts, CAMP Digital is able to provide truly unmatched results for businesses in the home services industry. When we’re in your camp, your business will flourish in the digital wilderness.
When you begin your adventure at CAMP, you will experience the CAMP process:
- Onboarding – We onboard your business into CAMP, creating you a world-class website, collecting necessary information to build marketing campaigns, and get your business ready for go-time.
- Web Development and Creative – Our in-house Web-Dev and Creative departments will work alongside the Onboarding team to ensure you have a top-tier website that reflects your brand identity and runs like a conversion machine.
- Dedicated Counselors – You will be assigned two dedicated counselors, a Search and Performance Manager who will monitor your callboard and meet with you throughout each month to ensure that your spending is optimizing leads. Your Dedicated Counselors are here to guide you through your adventure, every step of the way. Any concerns or questions, or even salutations you may have, your enthusiastic Search and Performance Managers are here to help and provide effective solutions.
- CAMP Digital team– Our Team is always willing to go the extra mile to achieve an epic outcome.
Fixed Rate agency
CAMP Digital is always incentivized to get you the best results possible. We are a fixed rate agency, meaning we don’t mark up your ads, we do not use the “set it and forget it” approach, and we don’t overspend on your budget. In fact, our approach is quite the opposite – We are truly invested in making every single dollar count. And, with our proprietary digital platform, CPOP, we are able to do just that by dynamically adjusting offers, marketing resources, bidding strategies, and so much more in real time – Never wasting your hard-earned dollars and adjusting your marketing strategy based on the capacity of your callboard.
Why is it important that CAMP Digital doesn’t mark up my ads?
It’s important that we don’t mark up your ads because this means that we are never financially incentivized to spend your allotted budget unless it’s necessary to fill the callboard. This means when you don’t need calls, we can save that budget for when you do need calls or simply just save you the money! At CAMP Digital, we spend only what we need to in order to fill up your board. Our biggest incentives at CAMP Digital are to make your phone rings, fill your callboard, and help your business grow with the most efficient and necessary spends possible.
What is bad about a “set it and forget it” approach?
The common “set it and forget it” strategy is not effective because almost all transactions in the home services categories are completed within 48 hours of when services are needed. Many agencies simply just use the “set it and forget it” approach, where they set a budget for your campaigns and then subsequently only review them for remedial changes on a weekly or biweekly basis. This is simply too late because, with the 48-hour transaction window, this means hundreds of leads have “slipped through your fingers” and you likely will not have another shot at those customers for another three years, on average. At CAMP, we are able to update your marketing strategies and campaigns multiple times per day through our CPOP platform. This makes every dollar you spend work that much harder, resulting in better leads and more conversions for your business.
How do I know how my budget is being spent?
At CAMP, we are always transparent about how your budget is being spent. You are backed up by two CAMP counselors who monitor your ad spend and performance to maximize your marketing budget as much as possible. Throughout each month you will check into CAMP with your counselors who will guide you through the avenues in which your money is going, how your campaigns are performing, and recommended adjustments to those campaigns.
Why is CAMP Digital a fixed rate agency?
At CAMP, our number one priority is ensuring your business’ success. By charging at a flat rate every month, we are not incentivized to spend more money on your ad spend than necessary. Our approach is to spend what we have to in order to fill your callboard, and save the rest. At CAMP, we believe in transparency and helping our valued customers get the most cost effective leads possible.
With the power of Capacity Managed Marketing and our proprietary technology, CPOP, we have a playbook filled with tested remedial strategies designed to get your phones ringing and your callboard full. With CMM, we are able to reallocate resources to produce relevant leads to your business. With CMM, the possibilities are endless.
Why are remedial strategies even necessary?
Remedial strategies are necessary because they provide opportunities where it may not otherwise exist. For example, when your callboard is full, we are able to reallocate resources between the trades to drive the right leads at the right time or even expand the service area. This is incredibly effective when required and another way to defeat idle trucks. This example is just amongst a plethora of other remedial strategies that we have in our playbook. Our goal at CAMP Digital is to get as much as we can out of every dollar you spend. And pulling from our remedial strategy playbook is one way we are able to maximize your budget.
What does it mean to reallocate resources?
We allocate your resources according to the needs of your callboard. Imagine this: It’s 110 degrees out, in the middle of summer, and the sun is beating down. Your HVAC callboard is full of customers who need repairs on their A/C units. Now, your HVAC callboard is full, but your plumbing callboard is only 40% full. Where would you want your marketing budget to go? This is the necessity and power in being able to open our remedial strategy playbook and reallocate resources to help eliminate idle trucks. At CAMP Digital, our interest is helping to expand your business as much as we can. With us in your camp, we can reallocate resources and utilize remedial strategies to help you grow and thrive.
Let’s Make Your Phones Ring!
A Google Premier Partner
CAMP Digital is a proud Google Premier Partner. As a Google Premier Partner, CAMP Digital is recognized as a leading expert in our field. We’ve earned this designation by setting the standard for our performance in the Home Services industry.
Connect with one of our CAMP Counselors for a Free Demo