andy.buckley@campdigital.com, Author at Camp Digital

At a table, people work with a laptop, notebook, pen, calculator, coffee, and clipboard. The shifting landscape of "Consumer Behavior" is prominently displayed, highlighting the evolving dynamics of the changing customer journey.

Google/Bing Ad Management

Understanding Customer Behavior in Home Services: Key Insights from Google’s Latest Study

The home services industry has seen significant changes in consumer behavior over the last year, and understanding these shifts can help businesses refine their marketing strategies. A recent study conducted by Google offers valuable insights into how customers are making decisions, interacting with brands, and ultimately converting to paying clients. 1. Speed to Purchase One of the most striking findings from Google’s study is the speed at which customers are moving from inquiry to purchase. Of those who filled out a lead form, 30% made a purchase the same day. Another 29% completed a purchase within 2-7 days, and 19% made their decision within 30 days. This suggests that once a customer shows interest, businesses need to act quickly and efficiently to convert the lead into a sale. A fast response, combined with seamless follow-up, is critical to capitalizing on this window of opportunity. 2. An Evolving Customer Journey The

September 20, 2024

A person in a suit frames the acronym "SEM," surrounded by icons of a graph, money, suitcase, and network over a world map background. Subtle hints of Google ad placement changes integrate seamlessly into the evolving digital landscape.

Google/Bing Ad Management

Google’s New Ad Placement Strategy: A Subtle Shift in the SERP Landscape

In the ever-evolving world of search engine marketing, Google continues to innovate and experiment with new ways to present advertisements alongside organic search results. Recent data suggests that the search giant is testing a new approach to ad placement, mixing sponsored content with organic results in ways we haven’t seen before. Let’s dive into the numbers and implications of this subtle yet potentially significant change. The Current State of Ad Placement According to recent findings shared by Mordy Oberstein, head of SEO brand at Wix, the frequency of these new ad placements remains remarkably low: These numbers indicate that while Google is indeed experimenting, they’re doing so cautiously and on a very limited scale. Desktop vs. Mobile: A Tale of Two Strategies Interestingly, Google’s approach differs between desktop and mobile: This disparity suggests that Google may be tailoring its ad placement strategy to suit the unique user experiences of different

September 20, 2024

Logos of Camp Digital and ServiceTitan Silver Technology Partner on a dark green background with a subtle light effect.

Capacity Pro Dashboard

CAMP Digital + ServiceTitan Silver Technology Partnership: Elevating Home Service Marketing

We’re thrilled to announce that CAMP Digital has achieved Silver Technology Partner status with ServiceTitan! This marks a significant milestone in our ongoing mission to empower home service companies with cutting-edge marketing solutions. Our deep integration with ServiceTitan not only streamlines marketing efforts but also provides our clients with actionable data to drive growth and profitability. Why is This Partnership Important? ServiceTitan is the leading software platform for managing home service businesses, helping companies streamline operations, manage customer relationships, and track business performance. Our Silver Technology Partnership signifies the strong alignment between CAMP Digital and ServiceTitan, highlighting our shared commitment to helping home service companies thrive in a competitive market. Through this partnership, we’ve developed a seamless, data-driven integration that maximizes the impact of digital marketing for our clients. How Does CAMP Digital Integrate with ServiceTitan? CAMP Digital’s integration with ServiceTitan enhances marketing efforts by directly connecting ServiceTitan’s capacity planning

September 12, 2024

Capacity Pro Dashboard

Mastering Paid Search for the Home Services Industry: Insights from CAMP Digital’s Latest Podcast

Back to All Posts Mastering Paid Search for the Home Services Industry: Insights from CAMP Digital’s Latest Podcast In the latest episode of Around the CAMPfire, CAMP Digital’s podcast series, host Megan Bedford chats with Logan Bergevin, CAMP Digital’s Director of Search, to dive into the intricacies of optimizing paid search for the home services industry. Learn how to maximize your home service business visibility and convert more leads through effective search engine strategies. From Data to Digital Marketing Logan’s journey into digital marketing is rooted in his early work with data, notably using ground-penetrating radar to locate Holocaust sites in Lithuania. This experience taught him that “data always tells a story,” a principle he now applies in digital marketing to help businesses craft data-driven strategies. Navigating the SERP for Home Services Understanding the layout of the Search Engine Results Page (SERP) is crucial in the home services industry. Logan

August 22, 2024

Uncategorized

Reddit Launches Lead Generation Ads: A New Tool for Home Service Companies

Back to All Posts Reddit Launches Lead Generation Ads: A New Tool for Home Service Companies Reddit, a platform known for its diverse and engaged user base, has introduced a groundbreaking advertising feature: Lead Generation Ads. Now available globally in public beta, this new ad format allows businesses to capture leads directly on Reddit, presenting an exciting opportunity for home service companies like HVAC, electrical, plumbing, drains, and roofing. Why Home Service Companies Should Care Lead quality and campaign performance are critical for the growth of home service companies. Reddit’s Lead Generation Ads enable businesses to collect user information directly on the platform, potentially improving lead quality and boosting conversion rates. Key Features of Reddit’s Lead Generation Ads The Numbers Speak for Themselves Success Stories from Beta Testing LaunchDarkly, a feature management platform, reported impressive results during beta testing with Reddit’s Lead Generation Ads, seeing a 30% decrease in cost

July 31, 2024

Amazon Ads

Amazon Expands Ad Offerings for Non-Amazon Sellers: A Game-Changer for Home Service Companies

Back to All Posts Amazon Expands Ad Offerings for Non-Amazon Sellers: A Game-Changer for Home Service Companies In a significant move, Amazon has unveiled a new beta feature designed specifically for businesses that don’t sell products on its platform. This update offers a powerful new way for home service companies to capture customer interest and generate leads through Amazon’s extensive advertising network. Why This Matters Amazon’s new lead generation ad type provides a unique opportunity for advertisers to expand their customer base and tap into Amazon’s data-rich environment. This feature is particularly valuable for home service companies looking to reach a broader audience and drive more leads without necessarily selling products on Amazon. How It Works The lead generation ads enable customers to sign up for information directly within the ad creative, making it a seamless experience. Here’s how it functions: First Impressions The digital marketing community first heard about

July 31, 2024

Close-up of a smartphone screen displaying the "Local Services ads by Google" app page alongside options to get the app. The device, strategically placed on a computer keyboard, highlights Google's Performance Max capabilities to minimize spam leads effectively.

LSA

Debunking Common Google Local Service Ads Myths: Get the Facts from CAMP Digital

Back to All Posts Debunking Common Google Local Service Ads Myths: Get the Facts from CAMP Digital Google Local Service Ads (LSA) are a powerful tool for home service companies, helping you connect with potential customers in your area. However, there are several myths surrounding LSAs that can mislead business owners and marketers. At CAMP Digital, we want to set the record straight. Here are some common Google LSA myths and the facts you need to know. Myth: Using the Google CRM Has an Impact on Rankings Fact: Using the CRM system has zero impact on your ranking or performance. Many believe that integrating Google’s CRM system with their LSAs will boost their rankings. However, this is not the case. While a CRM can help streamline your operations and manage leads more effectively, it does not influence your LSA rankings. Your focus should be on other ranking factors like reviews,

July 30, 2024

Google Business Profile

Protecting Your Home Service Business from the Google Maps Pin Scam

Back to All Posts Protecting Your Home Service Business from the Google Maps Pin Scam In the digital landscape, home service companies rely heavily on accurate online information to attract local customers. However, a new threat has emerged: the Google Maps pin scam, which can jeopardize your online presence and rankings. What is the Google Maps Pin Scam? This scam involves malicious actors exploiting the “Suggest an edit” feature on Google Business Profiles (GBP) to move your business’s map pin to a new location. When this happens, Google mistakenly believes your business has relocated, leading to a significant drop in your local search rankings. This can result in a sudden decline in calls and customer inquiries. Why is This a Concern? The primary concern is that Google does not notify business owners when these changes occur. Unless you are actively monitoring your GBP, you might not notice the change until

July 22, 2024

Podcast

Boosting Revenue: How CSRs Can Transform Contractor Sales with Brigham Dickinson

Back to All Posts Boosting Revenue: How CSRs Can Transform Contractor Sales with Brigham Dickinson In our latest episode of “Around the CAMPfire”, we speak with Brigham Dickinson, President of Power Selling Pros, about transforming call handling into a revenue-driving force for home service companies. The Importance of Effective Call Handling Dickinson emphasizes the critical role of customer service representatives (CSRs), dispatchers, and lead coordinators in shaping the customer experience from the very first phone call. He highlights that training these frontline employees isn’t just about answering calls but about converting inquiries into booked appointments and creating exceptional customer experiences. Key Strategies for Success 1. Setting Expectations: Dickinson stresses the importance of setting clear expectations for CSRs through webinars or in-person training sessions. This initial step ensures that everyone understands their role in booking calls and delivering outstanding service. 2. Personalized Coaching: The training methodology at Power Selling Pros involves

July 11, 2024

A piece of white paper with the words "Branded Ad Campaigns for Home Services" emerges from beneath torn yellow paper, offering insight like a hidden case study.

Trailblazer

A Digital Transformation Success Story: New Case Study – Mattex Services

Back to All Posts A Digital Transformation Success Story: New Case Study – Mattex Services Mattex Services, a trusted provider of residential heating, cooling, plumbing, electrical, and sewer services in Champaign, IL, has upheld a reputation for excellence since 1994. With a mission centered on technician training and customer satisfaction, Mattex continues to strive for industry leadership. Currently, they operate with a dedicated team of 21 technicians and 9 installers. However, even the most established companies face challenges in today’s competitive market. The Challenge: Expanding Digital Presence with a New Website Mattex Services identified several key challenges that were hindering their growth: The Approach: A Comprehensive Digital Overhaul with CAMP Digital Recognizing the need for a significant digital transformation, Mattex partnered with CAMP Digital to revitalize their online presence and address the challenges head-on. Digital Marketing Strategy Implementation The Results: A Digital Success Story The implementation of CAMP Digital’s solutions

July 10, 2024

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