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Text on a green background: "Achieve Early Success with Value Centric Measurement. Prioritize Lead Quality over Lead Quantity.
Google Performance Max

The Key to Better Leads and Higher ROI

When it comes to digital advertising, not all conversions are created equal. That’s why we’ve been excited to test and implement Google’s Value Centric Measurement utilizing offline conversion integration for our clients. These advanced tools help focus ad optimization on the metrics that matter most: lead quality, booking rates, and overall return on ad spend (ROAS). The results? Game-changing. What Is Value Centric Measurement (VCM)? As Google continues to evolve and improve, CAMP Digital grows and evolves with it! For the past two years, we’ve been working with our partners at Google and Microsoft to prioritize lead quality over quantity, focusing on delivering higher-value opportunities for your business. Our goal with Value Centric Measurement—formally known as Offline Conversion Tracking or 1st Party Data integration—is to harness the power of Google’s AI to deliver higher-quality leads to our customers. By integrating our clients’ ServiceTitan data into our bidding strategy, we are

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Cartoon lion with megaphone next to text: "Don't Miss These! 2025 Must-Attend Home Service Industry Events." Camp Digital logo nestled in the corner—your gateway to premier insights into the home service industry.
Uncategorized

Get Ready for 2025: Must Attend Industry Events

The home service industry is evolving rapidly, and staying ahead means connecting with the right people, ideas, and opportunities. From workshops and trade shows to networking events and conferences, 2025 is packed with can’t-miss gatherings designed to help your home service business grow. Whether you’re looking to learn about the latest trends, explore innovative tools, or expand your professional network, there’s something for everyone. Visit our events page to see where CAMP Digital will be this year and learn how you can join us at industry-leading events that spark growth and innovation! With so many opportunities to connect, learn, and grow in 2025, there’s no better time to invest in your business’s future. Be sure to explore our events page and mark your calendar for the year’s most impactful home service industry events. We look forward to seeing you there! Connect with CAMP Whether you’re looking to increase your online

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Hands on a laptop keyboard, screen showcasing SEO-related doodles like a magnifying glass, words such as "search," "traffic," "content," and playful web sketches. Perfecting home service meta descriptions amidst this creative landscape boosts online visibility.
SEO

SEO Trends for Home Service Companies in 2025: Staying Ahead of the Curve

As we approach 2025, the digital landscape for home service businesses is rapidly evolving. Whether you’re a plumber, electrician, HVAC specialist, or roofer, your online visibility can make or break your business. Here are the critical SEO trends you need to know to stay competitive. 1. Beyond Keywords: Understanding User Intent Gone are the days of stuffing your website with generic keywords. In 2025, success is about truly understanding your customers’ needs. For home service companies, this means: Instead of “plumber near me,” think about content like “How to prevent pipe burst during winter” or “5 signs you need emergency electrical repair.” 2. Embrace the Experience Economy (E-E-A-T) Google is placing unprecedented emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness. For home service businesses, this translates to: 3. Technical SEO: The Foundation of Your Online Presence Your website isn’t just a digital brochure—it’s a critical marketing tool. Technical SEO will be

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A person using Google Ads on a phone and computer
Google/Bing Ad Management

Optimization Score Now Reveals Specific Competitor Impacts

How Google Ads Can Help You Stay Ahead of Competitors The Google Ads Optimization Score is a powerful tool for advertisers to monitor and improve their campaign performance. Recent updates have made it even more insightful, especially for home service companies facing stiff competition in their markets. It now reveals when competitors are directly impacting your campaign metrics, offering actionable insights into auction-level competition. Why This Matters for Home Service Companies Home service industries, such as HVAC, plumbing, and electrical services, often compete in highly localized and competitive markets. The new competitor insights empower you to: How to Leverage This Update With this feature, Google Ads is giving you more control over your campaigns, helping you understand and react to market dynamics in real-time. For more details, check out Search Engine Land’s coverage. Connect with CAMP Whether you’re looking to increase your online visibility, drive more traffic to your website,

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Person using Google Ads on their phone
Google Performance Max

Google Introduces Brand Customization for Performance Max Campaigns

Google Ads continues to evolve with the rollout of brand customization for Performance Max (PMAX) campaigns. This enhancement offers home service businesses a powerful way to align ads with brand preferences, making campaigns more relevant and impactful. What Is Brand Customization in PMAX? The new feature allows advertisers to indicate their brand’s specific priorities, such as focusing on direct traffic or enhancing awareness through branded search queries. This aligns with Google’s broader push to give advertisers better control while leveraging AI-driven campaign management. Performance Max already utilizes machine learning to deliver ads across Google’s entire ecosystem, but brand customization provides an additional layer of precision and alignment. Why It Matters for Home Service Companies Key Takeaways for Implementation Home service companies that leverage brand customization can drive more targeted results while maintaining consistent messaging. Don’t let your competitors take the lead—start customizing your PMAX campaigns today. Click HERE for more

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Green background with white text displaying "CAMP DIGITAL" above a line, followed by "Daikin Comfort Technologies" and logos for Daikin, Amana, and Goodman Air Conditioning & Heating. Proudly featuring Daikin as a Preferred Vendor.
Uncategorized

CAMP Digital Named Preferred Vendor of Daikin Comfort Technologies

CAMP Digital Named Preferred Vendor of Daikin Comfort Technologies CAMP Digital, a Google Premier Partner, is proud to announce our selection as a Preferred Vendor for Daikin Comfort Technologies. This strategic partnership marks a significant milestone in our mission to transform HVAC digital marketing. Our team will deliver specialized marketing solutions to Daikin’s extensive network of HVAC dealers across North America, helping them achieve sustainable growth and market leadership. Revolutionary Marketing Technology At the heart of our service offering is the innovative Capacity Pro platform. This powerful tool helps HVAC companies precisely align their marketing investments with their service capacity. By analyzing real-time data and market conditions, dealers can optimize their lead flow and maximize return on marketing spend. Comprehensive Digital Marketing Solutions Our partnership with Daikin brings a full suite of digital marketing services to their dealer network. These include: A Partnership Built on Excellence Daikin’s century-long commitment to

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Illustration of three smartphones displaying shopping and search app interfaces, with a large search bar in the foreground. Icons for voice and image search are prominently shown, highlighting the integration of Google AI for seamless user interaction and targeted ads.
Google/Bing Ad Management

Google Launches Ads in AI Overview

Google has recently integrated paid ads within its AI-powered overview feature in Search. Now, home service businesses have new opportunities to reach customers at critical decision points. With this integration, potential customers searching for services like “plumber near me” or “emergency HVAC repair” may see ads embedded directly within AI-generated summaries, placing brands in a highly visible spot. How It Works The AI Overview feature appears as an enhanced search result at the top of Google Search pages, providing users with a summarized answer to their queries. For home service businesses, this means ads can appear seamlessly in these summaries, directly targeting searchers with relevant, local services in real-time. The addition of ads to AI Overview can streamline customer journeys from question to contact. Now, users will see relevant local ads in the same space as Google’s AI-driven content, which often delivers a broader summary before drilling down into specific

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A hand holding a megaphone on the left announces "COST PER CLICK" in large blue text against a bright yellow background, mirroring concerns about Google CPC deprecation.
Google/Bing Ad Management

Google Phasing Out Enhanced CPC

Prepare for Google’s Enhanced CPC deprecation and understand the impact on home service ads in 2025 and beyond…. As of October 2024, Google has started phasing out Enhanced Cost-Per-Click (ECPC) for Display campaigns and will fully deprecate it for Search campaigns by March 2025. This update aims to shift advertisers toward fully automated bidding strategies that harness Google’s AI to optimize campaign performance. But what does this mean for home service businesses? The End of Enhanced CPC (ECPC) For years, ECPC allowed businesses to benefit from an adaptable manual bidding strategy. Google’s system would automatically adjust bids in real time to increase the chance of conversions, all while allowing advertisers to retain some control. However, Google’s push toward AI-driven bidding aims to improve ad performance by relying solely on machine learning models, which can analyze thousands of signals at once to determine optimal bids without manual intervention. With the gradual

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Illustration of a calendar with a green check mark and a clock, symbolizing a scheduled event or appointment, highlighting the importance of meeting the connection deadline.
Google Business Profile

Google LSA/GBP Connection Deadline Approaches

Ensure compliance with the Google LSA and GBP connection deadline. Learn what home service companies need to know.For home service businesses relying on Local Service Ads (LSAs) to connect with customers (and FYI if you’re not, then you should!), the upcoming November 21, 2024, deadline from Google marks a critical shift. By this date, Google requires all LSAs to be linked to a verified Google Business Profile (GBP) with consistent information, including the business name, address, and phone number. This integration aligns with Google’s mission to ensure accurate and reliable business information across its platforms, benefiting both businesses and customers. With LSAs and GBPs connected, customer reviews will sync seamlessly, which is expected to improve credibility and help attract more potential clients. For home service companies, this means that a well-maintained GBP, combined with reviews displayed on LSAs, can significantly increase customer trust, click-through rates, and conversion rates. Why the

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A green background image showcases the text "CAMP Digital" at the top, while "sera" adorned with a dot pattern above the "r" graces the bottom, symbolizing a seamless Sera Partnership.
Capacity Pro Dashboard

CAMP Digital Partners with Sera Systems to Boost Marketing ROI and Efficiency for Home Services Clients

CAMP Digital is excited to announce a new strategic partnership with Sera Systems, designed to elevate our clients’ ability to manage their field operations and maximize the impact of their marketing campaigns. By integrating Sera’s Field Service Management (FSM) software with our proprietary Capacity Pro Dashboard, we’re giving home service companies the tools to align marketing strategies with real-time operational data—ensuring that every ad dollar works harder and every lead gets converted faster. How This Partnership Enhances the CAMP Digital Experience At CAMP Digital, we’re focused on empowering home service providers in HVAC, plumbing, electrical, and other sectors to drive meaningful growth. This partnership with Sera allows us to offer our clients another fully integrated solution that not only attracts new leads but also streamlines how they’re managed, scheduled, and converted into paying customers. Benefits Our Clients Can Expect For our clients, this collaboration means more efficiency, more revenue, and

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