Marketing, Author at Camp Digital

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Mastering Paid Search for the Home Services Industry: Insights from CAMP Digital’s Latest Podcast

Back to All Posts Mastering Paid Search for the Home Services Industry: Insights from CAMP Digital’s Latest Podcast In the latest episode of Around the CAMPfire, CAMP Digital’s podcast series, host Megan Bedford chats with Logan Bergevin, CAMP Digital’s Director of Search, to dive into the intricacies of optimizing paid search for the home services industry. Learn how to maximize your home service business visibility and convert more leads through effective search engine strategies. From Data to Digital Marketing Logan’s journey into digital marketing is rooted in his early work with data, notably using ground-penetrating radar to locate Holocaust sites in Lithuania. This experience taught him that “data always tells a story,” a principle he now applies in digital marketing to help businesses craft data-driven strategies. Navigating the SERP for Home Services Understanding the layout of the Search Engine Results Page (SERP) is crucial in the home services industry. Logan

August 22, 2024

Uncategorized

Reddit Launches Lead Generation Ads: A New Tool for Home Service Companies

Back to All Posts Reddit Launches Lead Generation Ads: A New Tool for Home Service Companies Reddit, a platform known for its diverse and engaged user base, has introduced a groundbreaking advertising feature: Lead Generation Ads. Now available globally in public beta, this new ad format allows businesses to capture leads directly on Reddit, presenting an exciting opportunity for home service companies like HVAC, electrical, plumbing, drains, and roofing. Why Home Service Companies Should Care Lead quality and campaign performance are critical for the growth of home service companies. Reddit’s Lead Generation Ads enable businesses to collect user information directly on the platform, potentially improving lead quality and boosting conversion rates. Key Features of Reddit’s Lead Generation Ads The Numbers Speak for Themselves Success Stories from Beta Testing LaunchDarkly, a feature management platform, reported impressive results during beta testing with Reddit’s Lead Generation Ads, seeing a 30% decrease in cost

July 31, 2024

Amazon Ads

Amazon Expands Ad Offerings for Non-Amazon Sellers: A Game-Changer for Home Service Companies

Back to All Posts Amazon Expands Ad Offerings for Non-Amazon Sellers: A Game-Changer for Home Service Companies In a significant move, Amazon has unveiled a new beta feature designed specifically for businesses that don’t sell products on its platform. This update offers a powerful new way for home service companies to capture customer interest and generate leads through Amazon’s extensive advertising network. Why This Matters Amazon’s new lead generation ad type provides a unique opportunity for advertisers to expand their customer base and tap into Amazon’s data-rich environment. This feature is particularly valuable for home service companies looking to reach a broader audience and drive more leads without necessarily selling products on Amazon. How It Works The lead generation ads enable customers to sign up for information directly within the ad creative, making it a seamless experience. Here’s how it functions: First Impressions The digital marketing community first heard about

July 31, 2024

LSA

Debunking Common Google Local Service Ads Myths: Get the Facts from CAMP Digital

Back to All Posts Debunking Common Google Local Service Ads Myths: Get the Facts from CAMP Digital Google Local Service Ads (LSA) are a powerful tool for home service companies, helping you connect with potential customers in your area. However, there are several myths surrounding LSAs that can mislead business owners and marketers. At CAMP Digital, we want to set the record straight. Here are some common Google LSA myths and the facts you need to know. Myth: Using the Google CRM Has an Impact on Rankings Fact: Using the CRM system has zero impact on your ranking or performance. Many believe that integrating Google’s CRM system with their LSAs will boost their rankings. However, this is not the case. While a CRM can help streamline your operations and manage leads more effectively, it does not influence your LSA rankings. Your focus should be on other ranking factors like reviews,

July 30, 2024

Google Business Profile

Protecting Your Home Service Business from the Google Maps Pin Scam

Back to All Posts Protecting Your Home Service Business from the Google Maps Pin Scam In the digital landscape, home service companies rely heavily on accurate online information to attract local customers. However, a new threat has emerged: the Google Maps pin scam, which can jeopardize your online presence and rankings. What is the Google Maps Pin Scam? This scam involves malicious actors exploiting the “Suggest an edit” feature on Google Business Profiles (GBP) to move your business’s map pin to a new location. When this happens, Google mistakenly believes your business has relocated, leading to a significant drop in your local search rankings. This can result in a sudden decline in calls and customer inquiries. Why is This a Concern? The primary concern is that Google does not notify business owners when these changes occur. Unless you are actively monitoring your GBP, you might not notice the change until

July 22, 2024

Podcast

Boosting Revenue: How CSRs Can Transform Contractor Sales with Brigham Dickinson

Back to All Posts Boosting Revenue: How CSRs Can Transform Contractor Sales with Brigham Dickinson In our latest episode of “Around the CAMPfire”, we speak with Brigham Dickinson, President of Power Selling Pros, about transforming call handling into a revenue-driving force for home service companies. The Importance of Effective Call Handling Dickinson emphasizes the critical role of customer service representatives (CSRs), dispatchers, and lead coordinators in shaping the customer experience from the very first phone call. He highlights that training these frontline employees isn’t just about answering calls but about converting inquiries into booked appointments and creating exceptional customer experiences. Key Strategies for Success 1. Setting Expectations: Dickinson stresses the importance of setting clear expectations for CSRs through webinars or in-person training sessions. This initial step ensures that everyone understands their role in booking calls and delivering outstanding service. 2. Personalized Coaching: The training methodology at Power Selling Pros involves

July 11, 2024

Trailblazer

A Digital Transformation Success Story: New Case Study – Mattex Services

Back to All Posts A Digital Transformation Success Story: New Case Study – Mattex Services Mattex Services, a trusted provider of residential heating, cooling, plumbing, electrical, and sewer services in Champaign, IL, has upheld a reputation for excellence since 1994. With a mission centered on technician training and customer satisfaction, Mattex continues to strive for industry leadership. Currently, they operate with a dedicated team of 21 technicians and 9 installers. However, even the most established companies face challenges in today’s competitive market. The Challenge: Expanding Digital Presence with a New Website Mattex Services identified several key challenges that were hindering their growth: The Approach: A Comprehensive Digital Overhaul with CAMP Digital Recognizing the need for a significant digital transformation, Mattex partnered with CAMP Digital to revitalize their online presence and address the challenges head-on. Digital Marketing Strategy Implementation The Results: A Digital Success Story The implementation of CAMP Digital’s solutions

July 10, 2024

Google/Bing Ad Management

Google Drops Continuous Scroll in Search Results: What It Means for Home Service Companies

Back to All Posts Google Drops Continuous Scroll in Search Results: What It Means for Home Service Companies Google is making a significant change to its search results experience. Starting today, the continuous scroll feature, which has been a part of Google mobile search since October 2021 and desktop search since December 2022, will be phased out. Instead, users will once again see the classic pagination bar at the bottom of their search results. This shift is poised to impact how users interact with search results. The Shift Back to Pagination Continuous Scroll – A Brief History: Continuous scroll was introduced to make the search experience more seamless by automatically loading more results as users scrolled past the first page. This feature was first launched on mobile devices in October 2021 and extended to desktop searches in December 2022. However, Google has decided to revert to the traditional pagination model.

July 10, 2024

LSA

Google Local Service Ads Lead Disputes Deprecation: What Home Service Companies Need to Know

Back to All Posts Google Local Service Ads Lead Disputes Deprecation: What Home Service Companies Need to Know Google has announced a significant change to its Local Service Ads (LSA) program. Starting in July 2024, Google will deprecate the manual lead dispute option, replacing it with an automated system powered by artificial intelligence. This transition is poised to streamline the lead crediting process, ensuring advertisers receive timely and accurate credits for poor-quality leads. As a digital marketing expert for home service companies, understanding these changes is crucial to optimizing your LSA campaigns and maintaining a high return on investment. What is Changing? Discontinuation of Manual Dispute Option: Google will discontinue the manual dispute option for Local Service Ads. Instead, Google’s AI will automatically review and credit leads identified as poor quality. This change aims to save advertisers time and effort, ensuring a more efficient crediting process. Implementation Timeline: The rollout

July 10, 2024

Google Business Profile

The Power of Video Marketing for Home Service Businesses: Insights from Nancy O’Hare Zika

Back to All Posts The Power of Video Marketing for Home Service Businesses: Insights from Nancy O’Hare Zika In the latest episode of “Can’t Stop the Growth”, CAMP Digital’s Megan Bedford chats with Nancy O’Hare Zika, owner and president of Yellow Dog Creative, about the transformative power of video marketing and why it is crucial for home service businesses. They highlight that video is an unparalleled tool for creating emotional connections with customers, as people prefer engaging with video content over reading text. Videos help convey trust, reliability, and a personal touch that can significantly impact customer decisions. Nancy shares her journey with Yellow Dog Creative, which started as a video production company and evolved into a full-service marketing agency. She emphasizes the importance of having a foundational “Our Story” video on every company’s website to build trust and highlight the company’s values and reputation. This video should be complemented

June 13, 2024

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Blog Categories

Mastering Paid Search for the Home Services Industry: Insights from CAMP Digital’s Latest Podcast

Reddit Launches Lead Generation Ads: A New Tool for Home Service Companies

Amazon Expands Ad Offerings for Non-Amazon Sellers: A Game-Changer for Home Service Companies

Debunking Common Google Local Service Ads Myths: Get the Facts from CAMP Digital

Protecting Your Home Service Business from the Google Maps Pin Scam

Boosting Revenue: How CSRs Can Transform Contractor Sales with Brigham Dickinson

A Digital Transformation Success Story: New Case Study – Mattex Services

Google Drops Continuous Scroll in Search Results: What It Means for Home Service Companies

Google Local Service Ads Lead Disputes Deprecation: What Home Service Companies Need to Know

The Power of Video Marketing for Home Service Businesses: Insights from Nancy O’Hare Zika

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