The Future of Search Is Changing Faster Than Most Contractors Realize At a Microsoft conference earlier this year, a prediction sent shockwaves through the marketing world: traditional websites as we know them could largely disappear by the end of 2027. While that timeline may be aggressive, one thing is already happening today: homeowners are increasingly finding answers directly within AI-powered search experiences instead of clicking through multiple websites. For home service companies, that raises an important question: Watch the full discussion above, then explore the key takeaways below. 1. Search Is Moving From Keywords to Consumer Intent For years, digital marketing focused on matching keywords.Today, search engines are becoming much better at understanding context and intent.Instead of simply processing a search phrase, AI-powered search tools are evaluating the homeowner’s situation, behavior patterns, location, urgency, and likely outcome.A homeowner searching “water around AC unit” may be shown HVAC providers, plumbing companies,