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CAMPFIRE STORIES

The latest industry insights, updates and trends to keep you on the trail to digital success.

Join us around the virtual campfire as we share insider tips and timely insights to keep your home service business ahead of the curve. Our blog is your go-to destination for staying updated on the latest news, trends, and industry best practices. Written by our seasoned experts, our articles are designed to provide actionable insights that drive your business towards success. Let our experienced team be your guide, empowering you to work smarter, enhance productivity, and gain a competitive edge.

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Person holding a smartphone displaying the Google Lens logo on the screen.
Uncategorized

The Explosive Growth of Google Lens: What Home Service Companies Need to Know

Introduction Search is evolving beyond just text and keywords—visual search is on the rise. Did you know that in October 2024, there were 20 billion Google Lens searches? That’s more than double the average from the previous year. This massive surge signals a major shift in how consumers seek information—and home service companies need to pay attention. So, how does Google Lens impact home services, and what can you do to stay ahead? Let’s break it down. What is Google Lens? Google Lens is an AI-powered visual search tool that allows users to take photos or screenshots to instantly identify objects, places, and even repair issues. It works across smartphones, desktops, and smart devices to provide fast, accurate answers. Real-World Example: A Homeowner in Need Imagine a homeowner notices water pooling around their HVAC unit but doesn’t know what’s wrong. Instead of searching for “water leaking from air conditioner outside

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Wooden blocks spelling "QUALITY" with the middle block showing an "N," altering it to "QUANTITY.
Uncategorized

Why CAMP Digital is Focused on Better Leads—Not More Leads—in 2025

Introduction Lead generation is a crucial part of business growth, but not all leads are created equal. At CAMP Digital, we’re making a bold shift in 2025: we’re not focused on bringing you more leads—we’re focused on bringing you better leads. This shift might seem controversial at first, but let’s break it down. Imagine you receive 10 leads, but only 7 are good, and you book 5. Instead, what if you received 8 leads, but all 8 were high-quality, leading to 7 successful bookings? Fewer leads, but more conversions—that’s the power of better leads. Why the Focus on Better Leads? In today’s market, businesses often chase volume over value, but that’s an outdated strategy. Instead of overwhelming you with more leads, we aim to optimize your lead quality, which directly impacts: How We’re Delivering Better Leads in 2025 1. Leveraging Google’s Value-Centric Measurement (VCM) At CAMP Digital, we are utilizing

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Close-up of a circuit board featuring a prominent AI chip at the center, surrounded by glowing circuits and components.
Uncategorized

5 Key Considerations Before Implementing AI Tools in Your Business

Introduction AI is revolutionizing the way businesses operate, offering efficiency, automation, and innovation. With countless AI tools emerging daily, it’s easy to feel overwhelmed by the possibilities. However, before diving in, it’s crucial to take a step back and consider five essential factors that can impact your business. In this post, we’ll explore data privacy, accuracy, bias, ethical implications, and human impact—five crucial aspects to evaluate before implementing any AI tool. 1. Data Privacy: Who Controls Your Information? The first and most critical factor is data privacy. When using AI tools, you are often sharing valuable business or customer data. It’s important to ask: A good rule of thumb is: If you’re not paying for the tool in cash, you’re likely paying with your data. Free AI tools often use data for training models, which can pose security and compliance risks—especially in industries like finance and healthcare. What to Do:

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A person in a suit touches a digital screen displaying upward arrows and bar graphs, highlighting "2025.
Uncategorized

The Best-Kept Marketing Secret: Mastering the Basics

When it comes to marketing, the biggest secret isn’t flashy ad campaigns or expensive software. The best-kept secret is simply focusing on the fundamentals. By doubling down on the basics, you can build a strong foundation that powers your business’s growth without breaking the bank or overcomplicating things. But before you dive into marketing tactics, it’s essential to start with a clear understanding of your company’s goals. After all, marketing without a direction is like driving without a destination. Start with Your Business Goals Take a step back and ask yourself: Where do you want your business to be in the future? Break this down into manageable timeframes: By clarifying your goals, you’ll have a roadmap that ensures your marketing efforts align with your business’s growth. Focus on the Basics Once your goals are clear, it’s time to implement tried-and-true marketing fundamentals. These simple, cost-effective strategies can drive significant results.

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A lit lightbulb with a question mark inside floats in focus in front of a blurred laptop screen displaying lines of code.
Uncategorized

Answering Your Customers’ Top Questions: Trust, Cost, and Timing

In the home service industry, success often comes down to how well you address your customers’ core concerns. When homeowners need a plumber, electrician, or HVAC technician, their priorities tend to revolve around three fundamental questions: Effectively addressing these questions isn’t just about closing the sale; it’s about building long-term relationships and a reputation that drives repeat business and referrals. Let’s break down why these questions matter and how you can respond to them to win over your customers. 1. Can I Trust You? Trust is the foundation of every successful home service business. Customers are inviting you into their homes—a space where they need to feel safe and confident in your abilities. Here’s how you can build and communicate trust: By emphasizing these trust-building elements in your marketing materials and customer interactions, you make it easier for homeowners to feel comfortable choosing your services. 2. How Much Is It

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Smartphone screen displaying Google Ads and Local Services Ads icons, resting on a laptop keyboard.
LSA

Boost Your Home Service Business with Local Service Ads

How Local Service Ads Can Transform Your Home Service Business In the competitive home service industry, visibility is everything. Whether you’re a plumber, HVAC technician, or electrician, connecting with local customers who need your services right now is essential. That’s where Local Service Ads (LSAs) come into play. Unlike traditional ads, LSAs are designed specifically to help home service businesses like yours show up at the top of search results when potential customers are looking for help. They not only increase your visibility but also build trust and drive qualified leads directly to your business. In this post, we’ll dive into what LSAs are, how they work, and why they’re a must-have for home service businesses looking to grow. What Are Local Service Ads? Local Service Ads are a pay-per-lead advertising platform offered by Google. Unlike pay-per-click (PPC) ads, where you pay for every click regardless of intent, LSAs charge

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