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CAMPFIRE STORIES

The latest industry insights, updates and trends to keep you on the trail to digital success.

Join us around the virtual campfire as we share insider tips and timely insights to keep your home service business ahead of the curve. Our blog is your go-to destination for staying updated on the latest news, trends, and industry best practices. Written by our seasoned experts, our articles are designed to provide actionable insights that drive your business towards success. Let our experienced team be your guide, empowering you to work smarter, enhance productivity, and gain a competitive edge.

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Check Out Our Articles

Podcast

Boosting Revenue: How CSRs Can Transform Contractor Sales with Brigham Dickinson

Back to All Posts Boosting Revenue: How CSRs Can Transform Contractor Sales with Brigham Dickinson In our latest episode of “Around the CAMPfire”, we speak with Brigham Dickinson, President of Power Selling Pros, about transforming call handling into a revenue-driving force for home service companies. The Importance of Effective Call Handling Dickinson emphasizes the critical role of customer service representatives (CSRs), dispatchers, and lead coordinators in shaping the customer experience from the very first phone call. He highlights that training these frontline employees isn’t just about answering calls but about converting inquiries into booked appointments and creating exceptional customer experiences. Key Strategies for Success 1. Setting Expectations: Dickinson stresses the importance of setting clear expectations for CSRs through webinars or in-person training sessions. This initial step ensures that everyone understands their role in booking calls and delivering outstanding service. 2. Personalized Coaching: The training methodology at Power Selling Pros involves

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Trailblazer

A Digital Transformation Success Story: New Case Study – Mattex Services

Back to All Posts A Digital Transformation Success Story: New Case Study – Mattex Services Mattex Services, a trusted provider of residential heating, cooling, plumbing, electrical, and sewer services in Champaign, IL, has upheld a reputation for excellence since 1994. With a mission centered on technician training and customer satisfaction, Mattex continues to strive for industry leadership. Currently, they operate with a dedicated team of 21 technicians and 9 installers. However, even the most established companies face challenges in today’s competitive market. The Challenge: Expanding Digital Presence with a New Website Mattex Services identified several key challenges that were hindering their growth: The Approach: A Comprehensive Digital Overhaul with CAMP Digital Recognizing the need for a significant digital transformation, Mattex partnered with CAMP Digital to revitalize their online presence and address the challenges head-on. Digital Marketing Strategy Implementation The Results: A Digital Success Story The implementation of CAMP Digital’s solutions

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Google/Bing Ad Management

Google Drops Continuous Scroll in Search Results: What It Means for Home Service Companies

Back to All Posts Google Drops Continuous Scroll in Search Results: What It Means for Home Service Companies Google is making a significant change to its search results experience. Starting today, the continuous scroll feature, which has been a part of Google mobile search since October 2021 and desktop search since December 2022, will be phased out. Instead, users will once again see the classic pagination bar at the bottom of their search results. This shift is poised to impact how users interact with search results. The Shift Back to Pagination Continuous Scroll – A Brief History: Continuous scroll was introduced to make the search experience more seamless by automatically loading more results as users scrolled past the first page. This feature was first launched on mobile devices in October 2021 and extended to desktop searches in December 2022. However, Google has decided to revert to the traditional pagination model.

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LSA

Google Local Service Ads Lead Disputes Deprecation: What Home Service Companies Need to Know

Back to All Posts Google Local Service Ads Lead Disputes Deprecation: What Home Service Companies Need to Know Google has announced a significant change to its Local Service Ads (LSA) program. Starting in July 2024, Google will deprecate the manual lead dispute option, replacing it with an automated system powered by artificial intelligence. This transition is poised to streamline the lead crediting process, ensuring advertisers receive timely and accurate credits for poor-quality leads. As a digital marketing expert for home service companies, understanding these changes is crucial to optimizing your LSA campaigns and maintaining a high return on investment. What is Changing? Discontinuation of Manual Dispute Option: Google will discontinue the manual dispute option for Local Service Ads. Instead, Google’s AI will automatically review and credit leads identified as poor quality. This change aims to save advertisers time and effort, ensuring a more efficient crediting process. Implementation Timeline: The rollout

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Google Business Profile

The Power of Video Marketing for Home Service Businesses: Insights from Nancy O’Hare Zika

Back to All Posts The Power of Video Marketing for Home Service Businesses: Insights from Nancy O’Hare Zika In the latest episode of “Can’t Stop the Growth”, CAMP Digital’s Megan Bedford chats with Nancy O’Hare Zika, owner and president of Yellow Dog Creative, about the transformative power of video marketing and why it is crucial for home service businesses. They highlight that video is an unparalleled tool for creating emotional connections with customers, as people prefer engaging with video content over reading text. Videos help convey trust, reliability, and a personal touch that can significantly impact customer decisions. Nancy shares her journey with Yellow Dog Creative, which started as a video production company and evolved into a full-service marketing agency. She emphasizes the importance of having a foundational “Our Story” video on every company’s website to build trust and highlight the company’s values and reputation. This video should be complemented

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Guest Blog

Guest Blog: Chad Peterman on The Power of Vulnerability in Leadership

Back to All Posts Guest Blog: Chad Peterman on The Power of Vulnerability in Leadership Rethinking Traditional Leadership Norms In the realm of leadership, vulnerability is often perceived as a weakness. Traditional views hold that leaders must be infallible and always in control. However, contemporary leadership theories increasingly recognize vulnerability as a significant strength. Embracing vulnerability can enhance trust, foster innovation, and build resilient teams. The Role of Authenticity in Leadership Vulnerability in leadership manifests as openness and honesty. When leaders admit their mistakes, share their uncertainties, or express genuine emotions, they humanize themselves. This authenticity can build trust among team members, as employees feel they are interacting with a real person, not just a distant authority figure. Trust, in turn, cultivates a supportive work environment where individuals feel valued and understood. Fostering Collaboration and Innovation A vulnerable leader acknowledges that they do not have all the answers. This admission

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