
Amazon Expands Ad Offerings for Non-Amazon Sellers: A Game-Changer for Home Service Companies
Back to All Posts Amazon Expands Ad Offerings for Non-Amazon Sellers: A Game-Changer for Home Service Companies In a significant move, Amazon has unveiled a new beta feature designed specifically for businesses that don’t sell products on its platform. This update offers a powerful new way for home service companies to capture customer interest and generate leads through Amazon’s extensive advertising network. Why This Matters Amazon’s new lead generation ad type provides a unique opportunity for advertisers to expand their customer base and tap into Amazon’s data-rich environment. This feature is particularly valuable for home service companies looking to reach a broader audience and drive more leads without necessarily selling products on Amazon. How It Works The lead generation ads enable customers to sign up for information directly within the ad creative, making it a seamless experience. Here’s how it functions: First Impressions The digital marketing community first heard about