Artificial intelligence is changing how consumers search for information, compare providers, and make purchasing decisions. As ChatGPT continues to grow its user base and advertising capabilities, many home service companies are beginning to ask: Eventually, AI platforms could become an important source of discovery and recommendations. The question is whether they’re ready today. The Red Flags Are Slowly Turning Yellow Several recent platform updates show that OpenAI is actively working toward making ChatGPT Ads more viable for advertisers. However, there are still important limitations. Better (But Not Perfect) Geographic Targeting One of the biggest criticisms of the original ChatGPT Ads beta was the lack of local targeting. Initially, advertisers could only target entire countries. For local service businesses, that was essentially a non-starter. OpenAI has now introduced targeting by: This is a meaningful improvement. However, most home service companies rely heavily on: A plumbing company serving three counties doesn’t want