Google/Bing Ad Management Archives

Text on a green background: "Achieve Early Success with Value Centric Measurement. Prioritize Lead Quality over Lead Quantity.

Google Performance Max

The Key to Better Leads and Higher ROI

When it comes to digital advertising, not all conversions are created equal. That’s why we’ve been excited to test and implement Google’s Value Centric Measurement utilizing offline conversion integration for our clients. These advanced tools help focus ad optimization on the metrics that matter most: lead quality, booking rates, and overall return on ad spend (ROAS). The results? Game-changing. What Is Value Centric Measurement (VCM)? As Google continues to evolve and improve, CAMP Digital grows and evolves with it! For the past two years, we’ve been working with our partners at Google and Microsoft to prioritize lead quality over quantity, focusing on delivering higher-value opportunities for your business. Our goal with Value Centric Measurement – formally known as Offline Conversion Tracking or 1st Party Data integration – is to harness the power of Google’s AI to deliver higher-quality leads to our customers. By integrating our clients’ ServiceTitan data into our

December 16, 2024

A person using Google Ads on a phone and computer

Google/Bing Ad Management

Optimization Score Now Reveals Specific Competitor Impacts

How Google Ads Can Help You Stay Ahead of Competitors The Google Ads Optimization Score is a powerful tool for advertisers to monitor and improve their campaign performance. Recent updates have made it even more insightful, especially for home service companies facing stiff competition in their markets. It now reveals when competitors are directly impacting your campaign metrics, offering actionable insights into auction-level competition. Why This Matters for Home Service Companies Home service industries, such as HVAC, plumbing, and electrical services, often compete in highly localized and competitive markets. The new competitor insights empower you to: How to Leverage This Update With this feature, Google Ads is giving you more control over your campaigns, helping you understand and react to market dynamics in real-time. For more details, check out Search Engine Land’s coverage. Connect with CAMP Whether you’re looking to increase your online visibility, drive more traffic to your website,

December 4, 2024

Illustration of three smartphones displaying shopping and search app interfaces, with a large search bar in the foreground. Icons for voice and image search are prominently shown, highlighting the integration of Google AI for seamless user interaction and targeted ads.

Google/Bing Ad Management

Google Launches Ads in AI Overview

Google has recently integrated paid ads within its AI-powered overview feature in Search. Now, home service businesses have new opportunities to reach customers at critical decision points. With this integration, potential customers searching for services like “plumber near me” or “emergency HVAC repair” may see ads embedded directly within AI-generated summaries, placing brands in a highly visible spot. How It Works The AI Overview feature appears as an enhanced search result at the top of Google Search pages, providing users with a summarized answer to their queries. For home service businesses, this means ads can appear seamlessly in these summaries, directly targeting searchers with relevant, local services in real-time. The addition of ads to AI Overview can streamline customer journeys from question to contact. Now, users will see relevant local ads in the same space as Google’s AI-driven content, which often delivers a broader summary before drilling down into specific

November 7, 2024

A hand holding a megaphone on the left announces "COST PER CLICK" in large blue text against a bright yellow background, mirroring concerns about Google CPC deprecation.

Google/Bing Ad Management

Google Phasing Out Enhanced CPC

Prepare for Google’s Enhanced CPC deprecation and understand the impact on home service ads in 2025 and beyond…. As of October 2024, Google has started phasing out Enhanced Cost-Per-Click (ECPC) for Display campaigns and will fully deprecate it for Search campaigns by March 2025. This update aims to shift advertisers toward fully automated bidding strategies that harness Google’s AI to optimize campaign performance. But what does this mean for home service businesses? The End of Enhanced CPC (ECPC) For years, ECPC allowed businesses to benefit from an adaptable manual bidding strategy. Google’s system would automatically adjust bids in real time to increase the chance of conversions, all while allowing advertisers to retain some control. However, Google’s push toward AI-driven bidding aims to improve ad performance by relying solely on machine learning models, which can analyze thousands of signals at once to determine optimal bids without manual intervention. With the gradual

November 5, 2024

At a table, people work with a laptop, notebook, pen, calculator, coffee, and clipboard. The shifting landscape of "Consumer Behavior" is prominently displayed, highlighting the evolving dynamics of the changing customer journey.

Google/Bing Ad Management

Understanding Customer Behavior in Home Services: Key Insights from Google’s Latest Study

The home services industry has seen significant changes in consumer behavior over the last year, and understanding these shifts can help businesses refine their marketing strategies. A recent study conducted by Google offers valuable insights into how customers are making decisions, interacting with brands, and ultimately converting to paying clients. 1. Speed to Purchase One of the most striking findings from Google’s study is the speed at which customers are moving from inquiry to purchase. Of those who filled out a lead form, 30% made a purchase the same day. Another 29% completed a purchase within 2-7 days, and 19% made their decision within 30 days. This suggests that once a customer shows interest, businesses need to act quickly and efficiently to convert the lead into a sale. A fast response, combined with seamless follow-up, is critical to capitalizing on this window of opportunity. 2. An Evolving Customer Journey The

September 20, 2024

A person in a suit frames the acronym "SEM," surrounded by icons of a graph, money, suitcase, and network over a world map background. Subtle hints of Google ad placement changes integrate seamlessly into the evolving digital landscape.

Google/Bing Ad Management

Google’s New Ad Placement Strategy: A Subtle Shift in the SERP Landscape

In the ever-evolving world of search engine marketing, Google continues to innovate and experiment with new ways to present advertisements alongside organic search results. Recent data suggests that the search giant is testing a new approach to ad placement, mixing sponsored content with organic results in ways we haven’t seen before. Let’s dive into the numbers and implications of this subtle yet potentially significant change. The Current State of Ad Placement According to recent findings shared by Mordy Oberstein, head of SEO brand at Wix, the frequency of these new ad placements remains remarkably low: These numbers indicate that while Google is indeed experimenting, they’re doing so cautiously and on a very limited scale. Desktop vs. Mobile: A Tale of Two Strategies Interestingly, Google’s approach differs between desktop and mobile: This disparity suggests that Google may be tailoring its ad placement strategy to suit the unique user experiences of different

September 20, 2024

Capacity Pro Dashboard

Mastering Paid Search for the Home Services Industry: Insights from CAMP Digital’s Latest Podcast

Back to All Posts Mastering Paid Search for the Home Services Industry: Insights from CAMP Digital’s Latest Podcast In the latest episode of Around the CAMPfire, CAMP Digital’s podcast series, host Megan Bedford chats with Logan Bergevin, CAMP Digital’s Director of Search, to dive into the intricacies of optimizing paid search for the home services industry. Learn how to maximize your home service business visibility and convert more leads through effective search engine strategies. From Data to Digital Marketing Logan’s journey into digital marketing is rooted in his early work with data, notably using ground-penetrating radar to locate Holocaust sites in Lithuania. This experience taught him that “data always tells a story,” a principle he now applies in digital marketing to help businesses craft data-driven strategies. Navigating the SERP for Home Services Understanding the layout of the Search Engine Results Page (SERP) is crucial in the home services industry. Logan

August 22, 2024

Google/Bing Ad Management

Google Drops Continuous Scroll in Search Results: What It Means for Home Service Companies

Back to All Posts Google Drops Continuous Scroll in Search Results: What It Means for Home Service Companies Google is making a significant change to its search results experience. Starting today, the continuous scroll feature, which has been a part of Google mobile search since October 2021 and desktop search since December 2022, will be phased out. Instead, users will once again see the classic pagination bar at the bottom of their search results. This shift is poised to impact how users interact with search results. The Shift Back to Pagination Continuous Scroll – A Brief History: Continuous scroll was introduced to make the search experience more seamless by automatically loading more results as users scrolled past the first page. This feature was first launched on mobile devices in October 2021 and extended to desktop searches in December 2022. However, Google has decided to revert to the traditional pagination model.

July 10, 2024

Google Business Profile

The Power of Video Marketing for Home Service Businesses: Insights from Nancy O’Hare Zika

Back to All Posts The Power of Video Marketing for Home Service Businesses: Insights from Nancy O’Hare Zika In the latest episode of “Can’t Stop the Growth”, CAMP Digital’s Megan Bedford chats with Nancy O’Hare Zika, owner and president of Yellow Dog Creative, about the transformative power of video marketing and why it is crucial for home service businesses. They highlight that video is an unparalleled tool for creating emotional connections with customers, as people prefer engaging with video content over reading text. Videos help convey trust, reliability, and a personal touch that can significantly impact customer decisions. Nancy shares her journey with Yellow Dog Creative, which started as a video production company and evolved into a full-service marketing agency. She emphasizes the importance of having a foundational “Our Story” video on every company’s website to build trust and highlight the company’s values and reputation. This video should be complemented

June 13, 2024

A person typing on a laptop with floating digital marketing icons and graphs, a calculator nearby, explores home service advertising platforms to enhance their strategy.

Google/Bing Ad Management

Guide to Paid Ads: Maximizing Visibility for Home Services

Back to All Posts Guide to Paid Ads: Maximizing Visibility for Home Services A Guide to Paid Advertising Platforms for Home Service Companies In the competitive landscape of home service industries, effective digital marketing is essential for attracting and retaining customers. At CAMP Digital, we understand the importance of utilizing a diverse range of paid advertising platforms to maximize visibility and drive results for our clients. Here’s a comprehensive overview of the platforms we focus on and how they benefit home service companies: 1. Google Local Service Ads (LSAs): Google LSAs are a powerful tool for home service companies to connect with local customers actively searching for their services. These ads appear at the top of Google search results, prominently showcasing businesses and providing essential details such as reviews and contact information. LSAs help businesses build trust and credibility while targeting high-intent local leads. 2. Google Ads (PPC): Google Ads,

March 28, 2024

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Blog Categories

The Key to Better Leads and Higher ROI

Optimization Score Now Reveals Specific Competitor Impacts

Google Launches Ads in AI Overview

Google Phasing Out Enhanced CPC

Understanding Customer Behavior in Home Services: Key Insights from Google’s Latest Study

Google’s New Ad Placement Strategy: A Subtle Shift in the SERP Landscape

Mastering Paid Search for the Home Services Industry: Insights from CAMP Digital’s Latest Podcast

Google Drops Continuous Scroll in Search Results: What It Means for Home Service Companies

The Power of Video Marketing for Home Service Businesses: Insights from Nancy O’Hare Zika

Guide to Paid Ads: Maximizing Visibility for Home Services

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