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Google Business Profile

The Power of Video Marketing for Home Service Businesses: Insights from Nancy O’Hare Zika

Back to All Posts The Power of Video Marketing for Home Service Businesses: Insights from Nancy O’Hare Zika In the latest episode of “Can’t Stop the Growth”, CAMP Digital’s Megan Bedford chats with Nancy O’Hare Zika, owner and president of Yellow Dog Creative, about the transformative power of video marketing and why it is crucial for home service businesses. They highlight that video is an unparalleled tool for creating emotional connections with customers, as people prefer engaging with video content over reading text. Videos help convey trust, reliability, and a personal touch that can significantly impact customer decisions. Nancy shares her journey with Yellow Dog Creative, which started as a video production company and evolved into a full-service marketing agency. She emphasizes the importance of having a foundational “Our Story” video on every company’s website to build trust and highlight the company’s values and reputation. This video should be complemented

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Google Business Profile

Google Business Profile Performance Insights

Back to All Posts Google Business Profile Performance Insights Unleashing the Power of Google Business Profile Performance Insights for Home Service Businesses In the competitive landscape of home services, harnessing the full potential of your online presence is crucial. Google Business Profile (GBP) stands as a pivotal tool, and diving into its performance insights can unlock a realm of opportunities. Let’s explore how home service business owners can leverage GBP insights for sustained success. Understanding Key Metrics: A Roadmap to Success Google Business Profile provides a wealth of performance data that can guide your digital marketing strategy. Key metrics include: Tips for Maximizing GBP Performance: Want more info? Dive deeper with this article on Search Engine Land. Connect with CAMP Connect with an expert at CAMP Digital today to learn about how we setup, optimize and manage Google Business Profile for our clients (depending on your CAMP package). Don’t miss

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Google Business Profile

Google is Shutting Down Websites Made with GBP

Back to All Posts Google is Shutting Down Websites Made with GBP What You Need to Know In a significant move, Google has announced changes that will impact websites created with Google Business Profiles. Come March, websites made with Google Business Profiles will be deactivated, automatically redirecting visitors to the respective Business Profile until June 10. Beyond this date, visitors will encounter a “page not found” error. This shift underscores the need for home service businesses to adapt swiftly. Key Points to Consider: 1. Create a New Website: To maintain an independent website, businesses must promptly develop a new site using alternative tools. Google suggests platforms like Wix, Squarespace, GoDaddy, Google Sites, Shopify, and WordPress for this purpose. 2. Update Business Profile: To ensure a seamless transition, it’s crucial to update your Business Profile with the new website address before the deadline. This proactive step guarantees uninterrupted service for your

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Google Business Profile

Focus on Fundamentals: The Power of Google Business Profile

Back to All Posts Focus on Fundamentals: The Power of Google Business Profile Unlocking Success for Home Service Companies At CAMP Digital, we recognize the importance of establishing a strong online presence for home service businesses, such as HVAC, electrical, plumbing, drains, and roofing. Leveraging the full potential of online platforms is essential to thrive in a competitive market. One tool that stands out in this digital landscape is the Google Business Profile. In this blog post, we’ll explore what a Google Business Profile is and why every home service business should have one. What is a Google Business Profile? A Google Business Profile is a powerful online tool provided by Google that allows businesses to manage their online presence across various Google services, including Google Search and Google Maps. It serves as a centralized hub for essential business information, enabling companies to showcase their services, location, contact details, and

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Google Business Profile

Focus on Fundamentals: Decoding Digital Marketing for Home Service Companies

Back to All Posts Focus on Fundamentals: Decoding Digital Marketing for Home Service Companies A Roadmap for Lead Generation Success In the ever-evolving realm of marketing, the term “digital marketing” has become quite the buzzword. But what does it really mean, and how can home service companies harness its power to keep their call boards buzzing with leads? Let’s kick off our Focus on Fundamentals series by exploring the essence of digital marketing and how it can be a game-changer for home service businesses in the HVAC, electrical, plumbing, drains, and roofing sectors. Understanding Digital Marketing: 1. What Fuels Digital Marketing? At its core, digital marketing is the powerhouse of online efforts to promote a business, product, or service. It involves leveraging digital channels such as search engines, social media, email, and websites to connect with current and potential customers. 2. The Pillars of Digital Marketing: Digital marketing is a

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Google Business Profile

Leverage Google Reviews to Improve Local Rankings

Back to All Posts Leverage Google Reviews to Improve Local Rankings Positive Google reviews are invaluable for gaining trust and credibility in the home services industry. But they also provide important local SEO benefits that directly impact search visibility and rank. How Reviews Influence Local Ranking Factors Google incorporates reviews into its ranking algorithm through various signals: Essentially, an impressive yet natural review profile on Google communicates trust and relevance to customers and the algorithm. This results in improved local pack rankings. Review Best Practices for Home Services Follow these best practices to leverage your Google reviews for local SEO: Rave Google reviews clearly impact rankings and visibility. Proactively manage your review profile to tap into this high-impact local SEO signal.  To learn more about boosting SEO with Google reviews check out this article from Search Engine Land. Connect with CAMP To learn more about how we monitor clients’ reviews

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Optimizing your Google Business profile
Google Business Profile

Mastering Google Business Profile: Key Ranking Factors Unveiled

Back to All Posts Mastering Google Business Profile: Key Ranking Factors Unveiled Google Business Profile utilizes unique ranking factors to determine local business visibility. While numerous factors are at play, our latest blog post zooms in on the most crucial ones you should be aware of to optimize your local business presence effectively. 1. Content: This refers to the information you provide on your profile, including your business description, services, and any posts you make. High-quality, relevant content can help users understand your business better and improve your visibility in relevant searches. 2. Safety: Ensuring your business information is accurate and trustworthy is crucial. Misleading or false information can lead to penalties or lower rankings. 3. Speed: If you link to your business website from your profile, the loading speed of that site can influence your ranking. Faster-loading sites provide a better user experience. 4. Mobile Compatibility: With many users

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Google Business Profile

How to Optimize Your Google Business Profile

Back to All Posts How to Optimize Your Google Business Profile Drive More Leads for your Home Service Business In the digital age, having a strong online presence is crucial for any home service company who wants to be found online and attract and engage customers. One of the most effective ways to achieve this is by optimizing your Google Business Profile. A well-optimized profile can significantly increase your visibility, drive more leads, and ultimately boost your business. In this post, we’ll explore strategies to enhance your Google Business Profile and maximize lead generation. 1. Complete and Verify Your Google Business Profile: Start by creating a detailed and accurate business profile on Google Business Profile. Provide essential information such as your business name, address, phone number, website, business category, and hours of operation. Verify your listing to establish trust with potential customers and enhance your profile’s credibility. The more complete

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Dealing with Negative Reviews
Google Business Profile

The Power of Responding to Negative Reviews for Home Service Companies

Back to All Posts The Power of Responding to Negative Reviews for Home Service Companies Seeing a negative online review about your home service business can be disheartening. The natural instinct may be to defend yourself or pretend it doesn’t exist. However, negative feedback, when handled correctly, provides invaluable opportunities to improve customer satisfaction. This article will explore how home service companies can leverage negative reviews for growth and tips for crafting thoughtful responses. Why Home Service Companies Should Embrace Negative Reviews In the home services industry, review sites like Google and Yelp are where most homeowners turn for vetting and selecting local providers like HVAC contractors, plumbers, electricians, etc. It’s said that 95% of homeowners read online reviews before hiring a home service professional.  Negative feedback gives rare insights directly from dissatisfied customers on where your business needs to improve – whether it’s service quality, punctuality, communication, or professionalism.

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