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Text on a green background: "Achieve Early Success with Value Centric Measurement. Prioritize Lead Quality over Lead Quantity.
Google Performance Max

The Key to Better Leads and Higher ROI

When it comes to digital advertising, not all conversions are created equal. That’s why we’ve been excited to test and implement Google’s Value Centric Measurement utilizing offline conversion integration for our clients. These advanced tools help focus ad optimization on the metrics that matter most: lead quality, booking rates, and overall return on ad spend (ROAS). The results? Game-changing. What Is Value Centric Measurement (VCM)? As Google continues to evolve and improve, CAMP Digital grows and evolves with it! For the past two years, we’ve been working with our partners at Google and Microsoft to prioritize lead quality over quantity, focusing on delivering higher-value opportunities for your business. Our goal with Value Centric Measurement—formally known as Offline Conversion Tracking or 1st Party Data integration—is to harness the power of Google’s AI to deliver higher-quality leads to our customers. By integrating our clients’ ServiceTitan data into our bidding strategy, we are

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Google Performance Max

Google Introduces Brand Customization for Performance Max Campaigns

Google Ads continues to evolve with the rollout of brand customization for Performance Max (PMAX) campaigns. This enhancement offers home service businesses a powerful way to align ads with brand preferences, making campaigns more relevant and impactful. What Is Brand Customization in PMAX? The new feature allows advertisers to indicate their brand’s specific priorities, such as focusing on direct traffic or enhancing awareness through branded search queries. This aligns with Google’s broader push to give advertisers better control while leveraging AI-driven campaign management. Performance Max already utilizes machine learning to deliver ads across Google’s entire ecosystem, but brand customization provides an additional layer of precision and alignment. Why It Matters for Home Service Companies Key Takeaways for Implementation Home service companies that leverage brand customization can drive more targeted results while maintaining consistent messaging. Don’t let your competitors take the lead—start customizing your PMAX campaigns today. Click HERE for more

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"Paid Search Strategies Home Services"
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Mastering Paid Search for the Home Services Industry: Insights from CAMP Digital’s Latest Podcast

Back to All Posts Mastering Paid Search for the Home Services Industry: Insights from CAMP Digital’s Latest Podcast In the latest episode of Around the CAMPfire, CAMP Digital’s podcast series, host Megan Bedford chats with Logan Bergevin, CAMP Digital’s Director of Search, to dive into the intricacies of optimizing paid search for the home services industry. Learn how to maximize your home service business visibility and convert more leads through effective search engine strategies. From Data to Digital Marketing Logan’s journey into digital marketing is rooted in his early work with data, notably using ground-penetrating radar to locate Holocaust sites in Lithuania. This experience taught him that “data always tells a story,” a principle he now applies in digital marketing to help businesses craft data-driven strategies. Navigating the SERP for Home Services Understanding the layout of the Search Engine Results Page (SERP) is crucial in the home services industry. Logan

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Google Performance Max

Mastering Google Performance Max for Lead Generation: A Troubleshooting Guide

Back to All Posts Mastering Google Performance Max for Lead Generation: A Troubleshooting Guide Google Performance Max (PMAX) has become a buzzword in digital advertising, promising to revolutionize lead-generation campaigns. However, despite its potential, many advertisers grapple with spam leads and struggle to optimize their campaigns effectively. Here’s what you need to know to navigate the challenges and unlock the full potential of Performance Max for lead gen. Understanding the Challenges: Lead generation campaigns differ significantly from e-commerce, presenting unique hurdles for Performance Max optimization. The funnel-driven nature of leads and the varying quality pose significant challenges. Unlike e-commerce transactions, where a purchase marks the end of the transaction, lead creation merely initiates the sales process. Simply put, not all form submissions translate into quality leads. The Perils of Spam Leads: One of the primary issues with Performance Max for lead gen is the influx of spam leads. Google’s algorithms

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Google Performance Max

Unleashing the Power of Google Performance Max: A Strategic Prelude to Search Generative Experience

Back to All Posts Unleashing the Power of Google Performance Max: A Strategic Prelude to Search Generative Experience In the dynamic realm of digital marketing for home services, staying ahead of the curve is paramount. Google, the forefront innovator in the field, has introduced groundbreaking features that demand attention – Performance Max (PMAX) campaigns and the imminent arrival of Search Generative Experience (SGE). In this post, we explore the significance of maximizing Google Performance Max campaigns as a strategic preparation for the era of Search Generative Experience. 1. Performance Max (PMAX) Unveiled: A Paradigm Shift in Campaigns Performance Max, introduced by Google, marks a revolutionary campaign type that empowers advertisers to run ads seamlessly across all Google networks, from search and YouTube to Maps, all within a single campaign. Why PMAX Matters: 2. The Crucial Transition: Manual to Automated Strategies Since its launch, PMAX has gained substantial adoption within the

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Google Performance Max

Google Performance Max – the Latest AI and Ad Updates

Back to All Posts Google Performance Max – the Latest AI and Ad Updates Google Performance Max (PMAX) campaigns continue to evolve with new capabilities powered by artificial intelligence and expanded ad formats. These latest PMAX updates can help marketers maximize performance and results across channels. AI-Generated Assets One significant addition is the ability for PMAX campaigns to leverage AI to automatically generate text, and images. This solves the creative production bottleneck many marketers face. Now, Performance Max can use natural language processing to develop relevant ad copy and descriptions based on your business inputs. For images, it can generate unique designs from text prompts. This on-demand asset creation removes the need for extensive creative development to scale your PMAX campaigns. The AI-generated assets allow your ads to tap into the power of personalized and dynamic content while saving time and resources. Assets are designed to be highly relevant and

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Google Performance Max

Unleashing the Power of Google Performance Max Campaigns: Taking Home Services Businesses to New Heights

Back to All Posts Unleashing the Power of Google Performance Max Campaigns: Taking Home Services Businesses to New Heights Unlock the Power of Performance Max for Your Home Service Business Google’s latest and most advanced advertising offering, Performance Max (PMAX), leverages automation and machine learning to optimize ad placement and drive conversions across multiple channels. This makes Performance Max an extremely powerful tool for home service businesses looking to acquire customers and generate leads online. With Performance Max, Google AI determines the ideal placement for ads across Search, Display, YouTube, Gmail and more to achieve your campaign goals, rather than just optimizing for clicks or impressions. The focus is on conversions or other key performance indicators (KPIs) like calls, form fills, and more.  As Google Premier Partners, we optimize Performance Max to help home service businesses like yours: The key is that Performance Max handles the heavy lifting of placement

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