Back to All Posts Google Delays Third-Party Cookie Deprecation Again What It Means for Your Digital Marketing Strategy In a significant yet familiar move, Google has announced another delay in the deprecation of third-party cookies in its Chrome browser, now set for early 2025. This marks the third time Google has pushed back the deadline, giving marketers and advertisers more time to adjust their strategies for a future without third-party cookies. Why the Delay? According to Google’s Privacy Sandbox, the extension is meant to provide more time for the development and adoption of new privacy-preserving technologies through the Privacy Sandbox initiative. The delay aims to ensure that the industry has enough time to adapt without causing disruption to digital advertising ecosystems. Implications for Digital Marketers The delay offers both challenges and opportunities for digital marketers: Preparing for a Cookieless Future Here are some key strategies to consider during this extended

Back to All Posts CTAs on your Home Service Website The Power of Numerous Calls to Action (CTAs) on a Home Service Company’s Website In the competitive landscape of the home service industry, a well-designed and user-friendly website is crucial for attracting and converting potential customers. One essential element of an effective website is the strategic placement of Calls to Action (CTAs). Specifically, on pages showcasing your services, having numerous CTAs can significantly impact user engagement, lead generation, and overall conversion rates. In this blog post, we will explore the importance of numerous CTAs on a home service company’s website and how they can drive success. 1. Guiding User Behavior and Navigating the Customer Journey CTAs act as signposts, guiding visitors towards the desired action on your website. By strategically placing multiple CTAs on pages showcasing your services, you can effectively lead users through the customer journey. Whether it’s encouraging

Back to All Posts Prioritizing Website Accessibility for Home Services CAMP Digital’s Commitment to ADA Compliance for Home Services In today’s digital age, web accessibility is crucial for inclusivity. CAMP Digital is taking strides to ensure all our clients’ websites are ADA compliant by adding an Accessibility Widget. This move not only fosters inclusivity but also ensures equal access to vital information and services for people with disabilities. Accessibility is More Than a Checkbox For individuals with disabilities, inaccessible web content can be as exclusionary as physical barriers. Without proper web accessibility, people with disabilities face significant challenges in accessing information and services vital for their daily lives. At CAMP Digital, we recognize the importance of web accessibility in fostering inclusivity and ensuring equal access for everyone. Understanding the Importance of Web Accessibility The Department of Justice prioritizes web accessibility as a means to provide equal access to information and

Back to All Posts Navigating the Cookie Crumble Understanding Google’s Cookie Policy Updates and What They Mean for Your Website As Google Chrome progresses toward complete third-party cookie deprecation (click here), we’ve received numerous questions about these cookie policy updates and their implications for you. Here’s a quick rundown! Two Types of Cookies: First-Party and Third-Party First-Party Cookies: These are directly stored by the website you visit, enhancing user experience and collecting data like language settings, preferences, and analytics. They remain unaffected. Third-Party Cookies: These are created by other parties primarily for advertising or tracking, and are undergoing a 50% deprecation in March and full deprecation in June. What This Means for You and Your Websites: First-Party Cookies: If you have a website and you want to track these items and/or offer seamless login, you’ll need to enable a first-party cookie opt-in process and handling. Third-Party Cookies: To maintain advanced

The recently passed Inflation Reduction Act (IRA) presents major opportunities for home service companies in sectors like HVAC, solar, electrical, and more. With over $370 billion allocated for energy and climate programs, there is a ton of potential to capitalize on consumer interest and needs. As a digital marketing agency for the home services industry, we wanted to provide some guidance on effectively leveraging the IRA from now through the end of 2023. One of the biggest opportunities lies with HVAC businesses offering services like heat pump installation and insulation upgrades. With rebates and tax credits available through the IRA, consumers will be highly motivated to pursue energy efficient home improvements. HVAC companies need to make sure their online presence is primed to attract these customers. Here are some key tips: For solar companies, there is over $60 billion allotted for residential and commercial solar tax credits. Digital marketing efforts