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"Paid Search Strategies Home Services"
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Mastering Paid Search for the Home Services Industry: Insights from CAMP Digital’s Latest Podcast

Back to All Posts Mastering Paid Search for the Home Services Industry: Insights from CAMP Digital’s Latest Podcast In the latest episode of Around the CAMPfire, CAMP Digital’s podcast series, host Megan Bedford chats with Logan Bergevin, CAMP Digital’s Director of Search, to dive into the intricacies of optimizing paid search for the home services industry. Learn how to maximize your home service business visibility and convert more leads through effective search engine strategies. From Data to Digital Marketing Logan’s journey into digital marketing is rooted in his early work with data, notably using ground-penetrating radar to locate Holocaust sites in Lithuania. This experience taught him that “data always tells a story,” a principle he now applies in digital marketing to help businesses craft data-driven strategies. Navigating the SERP for Home Services Understanding the layout of the Search Engine Results Page (SERP) is crucial in the home services industry. Logan

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"Paid Search Strategies Home Services"
Podcast

Boosting Revenue: How CSRs Can Transform Contractor Sales with Brigham Dickinson

Back to All Posts Boosting Revenue: How CSRs Can Transform Contractor Sales with Brigham Dickinson In our latest episode of “Around the CAMPfire”, we speak with Brigham Dickinson, President of Power Selling Pros, about transforming call handling into a revenue-driving force for home service companies. The Importance of Effective Call Handling Dickinson emphasizes the critical role of customer service representatives (CSRs), dispatchers, and lead coordinators in shaping the customer experience from the very first phone call. He highlights that training these frontline employees isn’t just about answering calls but about converting inquiries into booked appointments and creating exceptional customer experiences. Key Strategies for Success 1. Setting Expectations: Dickinson stresses the importance of setting clear expectations for CSRs through webinars or in-person training sessions. This initial step ensures that everyone understands their role in booking calls and delivering outstanding service. 2. Personalized Coaching: The training methodology at Power Selling Pros involves

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