Uncategorized Archives - Camp Digital

Google Local Service Ads

Posted on September 25, 2023September 18, 2023 by Heather Crane

At CAMP Digital, we aim to leverage Google Local Service Ads (LSA) as much as possible as a lead generation tool for our clients. Why? Not only do they dominate the top search results positions, but we find they provide a better-quality lead, a lower cost per lead, and they’re more cost-effective because you only pay if the consumer actually connects with your business.

If you’re not currently utilizing this effective tool, here are some key strategies for optimizing your profile in order to improve visibility and ranking:

– Optimize your Google Business Profile listing – Complete your business info like address, phone number, website, photos, etc. Include detailed services, FAQs, and attributes that highlight what makes your business unique. This provides Google with more signals to understand your business and can help surface your listing.

– Use relevant keywords – Make sure to include keywords like your service area, services offered, business name, etc. in your business name, description, services, etc. This helps Google match your business to relevant searches.

– Get reviews – Ask customers to leave detailed 5-star reviews on your GBP listing. More positive reviews signal to Google that customers are satisfied with your services.

– Create and verify your Google Posts profile. This allows you to create posts that can appear in local service ads. Use it to showcase your work, promotions, etc.

– Run local service ads – Consider running Google Local Services ads yourself to appear prominently in results. You only pay when a lead connects with your business.

– Be responsive – Respond to reviews and messages promptly. Good engagement is attractive to potential customers.

– Optimize website SEO – Have a fast, mobile-friendly website with your services, contact information, and location prominently visible. This gives Google more crawlable information about your business.

– Post consistently on GBP – Post updates, offers, or news regularly to appear active. An engaged business profile has a better chance of ranking higher.

Focusing on these key areas can help home service businesses get better visibility and leads from Google Local Service Ads over time.

Learn more here:

Stay tuned for regular blog posts with the latest LSA update information.

Unleashing the Power of Google Performance Max Campaigns: Taking Home Services Businesses to New Heights

Posted on September 18, 2023September 18, 2023 by Heather Crane

Unlock the Power of Performance Max for Your Home Service Business

Google’s latest and most advanced advertising offering, Performance Max (PMAX), leverages automation and machine learning to optimize ad placement and drive conversions across multiple channels. This makes Performance Max an extremely powerful tool for home service businesses looking to acquire customers and generate leads online.

With Performance Max, Google AI determines the ideal placement for ads across Search, Display, YouTube, Gmail and more to achieve your campaign goals, rather than just optimizing for clicks or impressions. The focus is on conversions or other key performance indicators (KPIs) like calls, form fills, and more.

As Google Premier Partners, we optimize Performance Max to help home service businesses like yours:

– Set campaigns to optimize for your most important conversion goals, whether calls, quotes, bookings, purchases, etc. The AI dynamically places ads to maximize these conversions.

– Layer in powerful optimizations like location targeting, custom audiences, ad schedules, device targeting, and more to help the algorithms work smarter.

– Monitor performance in real-time across channels and devices to make ongoing improvements.

– Analyze robust reporting insights on conversions, cost per lead, ROI, and other KPIs to refine strategy.

– Control budget and bids while letting Google manage placement and optimization.

The key is that Performance Max handles the heavy lifting of placement and optimization, while we focus on strategy, audiences, creatives, and conversions. This powerful combination delivers phenomenal results.

Hear more from the experts at CAMP Digital here:

To discuss unlocking Performance Max for your home service business, contact us today.

Google Analytics 4 – A Game-Changer for Home Services Businesses

Posted on September 11, 2023September 11, 2023 by Heather Crane

In today’s digital landscape data is the driving force behind understanding customers and fueling home services business growth. Google Analytics 4 (GA4) is a game-changing tool that empowers you to stay ahead of the competition. At CAMP Digital, we have seamlessly managed the GA4 transition for all of our clients, allowing our data-driven experts the ability to analyze information and strategize effectively.

GA4’s value lies in its seamless tracking of customer interactions across devices, providing a comprehensive understanding of user behavior. This data-driven approach enables us to enhance your marketing strategy, optimizing every touchpoint of your customer’s journey.

But GA4 doesn’t stop at the big picture; it focuses on individual customers too. From understanding how they found your business to tracking their interactions until conversion, Ga4 lets you spot the opportunities for improvement and deliver precisely what customers seek.

AI is the hidden powerhouse within GA4, crunching data to uncover patterns and trends that might otherwise go unnoticed. It provides you with actionable insights, offering alerts and recommendations for your next strategic move.

GA4 goes beyond basic metrics, tracking specific actions like button clicks and form submissions, unveiling invaluable insights into customer behavior and website interactions.

For those managing multiple websites and serving various locations, GA4 has you covered with cross-domain tracking, streamlining the process of monitoring customer behavior across all your sites. Enhanced e-commerce tracking allows you to stay in the loop on your sales performance.

In a nutshell, Google Analytics is a game-changer for home services businesses, granting you a competitive edge. From multi-platform tracking to user-centric metrics, AI-driven insights, and event-driven data modeling, GA4 becomes your secret weapon for data-backed success. Leverage the power of GA4 with CAMP Digital, and elevate your home services business to new heights of achievement.

Click below to hear more about GA4 from CAMP Digital.

To learn more about what CAMP Digital can do for your business, submit the form below.

CAMP Digital’s Proprietary Powerhouse – Capacity Pro Dashboard

Posted on June 1, 2023September 6, 2023 by yellowdog

In the home services industry, having a full call board is ideal, but when that call board is full there’s no need to spend money on leads you can’t service. At CAMP Digital, our unique proprietary Capacity Pro Dashboard was created precisely for this reason. This innovative tool revolves around a dynamic three-day call board, allowing us to optimize your advertising spend based on your capacity to handle jobs. The Capacity Pro Dashboard’s intelligent approach saves you from wasted advertising costs by precisely targeting your potential customers when you can meet their needs.

While many digital agencies serving the trades will designate a set amount of their client’s budget toward each service provided and use a “set it and forget it” approach, CAMP Digital’s strategy is inherently better. Thanks to the Capacity Pro Dashboard, the experts at CAMP Digital can make every advertising dollar you spend work harder. Here’s how:

As you update the Capacity Pro Dashboard throughout the day with your capacity, our team will sync your digital strategy to your business goals in real-time. This innovative approach allows us to align your business needs with your marketing spend, and only spend when necessary.
If HVAC is booked, but you’re lacking jobs in electrical, for example, your CAMP team will reallocate your spending to where you need jobs, rather than continuing to spend on HVAC when your call board is already full.
During busier times and when you’re booked at capacity, CAMP will dial back ad spend and save those advertising dollars for your shoulder season, thus making more efficient use of your resources.
Because CAMP is a flat-fee agency, meaning we do not charge a commission on our clients’ ad spend, we are not incentivized in any way to spend your money unnecessarily. If your call board is full and techs are busy, there’s no need to spend money for leads that can’t be serviced.

To get the most out of the Capacity Pro Dashboard, we recommend that our clients update it a minimum of three times per day, but it can be updated as often as you like. This is a quick and easy process that takes just a few minutes!

As changes are made and your capacity is updated:

Our system notifies your CAMP team, who will then make additional adjustments to ensure your marketing dollars are being utilized as efficiently and effectively as possible.
Our system automatically adjusts your online presence and offers in real-time, from your website to your PPC campaigns, ensuring that your digital marketing strategies align precisely with your ability to service calls.

Imagine having a digital marketing agency that not only understands your real-time lead generation needs, but also delivers the leads your company requires, ensuring maximum ROI from your advertising investment.

“The Capacity Pro Dashboard is a Godsend. It communicates directly with our team regarding what is needed for the minute, hour, day, and week, and it helps tremendously when our call board is light or busy. If we are delayed in updating it, our CAMP team checks in to make sure all is well, and to see if any adjustments need to be made.” Earmon Smith, Intelligent Service

Click here to see the Capacity Pro Dashboard in action.

Connect with us today to learn more about how CAMP Digital’s home services digital marketing solutions can benefit your business.