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CAMP Digital Named Preferred Vendor of Daikin Comfort Technologies

CAMP Digital Named Preferred Vendor of Daikin Comfort Technologies CAMP Digital, a Google Premier Partner, is proud to announce our selection as a Preferred Vendor for Daikin Comfort Technologies. This strategic partnership marks a significant milestone in our mission to transform HVAC digital marketing. Our team will deliver specialized marketing solutions to Daikin’s extensive network of HVAC dealers across North America, helping them achieve sustainable growth and market leadership. Revolutionary Marketing Technology At the heart of our service offering is the innovative Capacity Pro platform. This powerful tool helps HVAC companies precisely align their marketing investments with their service capacity. By analyzing real-time data and market conditions, dealers can optimize their lead flow and maximize return on marketing spend. Comprehensive Digital Marketing Solutions Our partnership with Daikin brings a full suite of digital marketing services to their dealer network. These include: A Partnership Built on Excellence Daikin’s century-long commitment to

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Google/Bing Ad Management

Google Launches Ads in AI Overview

Google has recently integrated paid ads within its AI-powered overview feature in Search. Now, home service businesses have new opportunities to reach customers at critical decision points. With this integration, potential customers searching for services like “plumber near me” or “emergency HVAC repair” may see ads embedded directly within AI-generated summaries, placing brands in a highly visible spot. How It Works The AI Overview feature appears as an enhanced search result at the top of Google Search pages, providing users with a summarized answer to their queries. For home service businesses, this means ads can appear seamlessly in these summaries, directly targeting searchers with relevant, local services in real-time. The addition of ads to AI Overview can streamline customer journeys from question to contact. Now, users will see relevant local ads in the same space as Google’s AI-driven content, which often delivers a broader summary before drilling down into specific

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Capacity Pro Dashboard

CAMP Digital Partners with Sera Systems to Boost Marketing ROI and Efficiency for Home Services Clients

CAMP Digital is excited to announce a new strategic partnership with Sera Systems, designed to elevate our clients’ ability to manage their field operations and maximize the impact of their marketing campaigns. By integrating Sera’s Field Service Management (FSM) software with our proprietary Capacity Pro Dashboard, we’re giving home service companies the tools to align marketing strategies with real-time operational data—ensuring that every ad dollar works harder and every lead gets converted faster. How This Partnership Enhances the CAMP Digital Experience At CAMP Digital, we’re focused on empowering home service providers in HVAC, plumbing, electrical, and other sectors to drive meaningful growth. This partnership with Sera allows us to offer our clients another fully integrated solution that not only attracts new leads but also streamlines how they’re managed, scheduled, and converted into paying customers. Benefits Our Clients Can Expect For our clients, this collaboration means more efficiency, more revenue, and

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Google/Bing Ad Management

Understanding Customer Behavior in Home Services: Key Insights from Google’s Latest Study

The home services industry has seen significant changes in consumer behavior over the last year, and understanding these shifts can help businesses refine their marketing strategies. A recent study conducted by Google offers valuable insights into how customers are making decisions, interacting with brands, and ultimately converting to paying clients. 1. Speed to Purchase One of the most striking findings from Google’s study is the speed at which customers are moving from inquiry to purchase. Of those who filled out a lead form, 30% made a purchase the same day. Another 29% completed a purchase within 2-7 days, and 19% made their decision within 30 days. This suggests that once a customer shows interest, businesses need to act quickly and efficiently to convert the lead into a sale. A fast response, combined with seamless follow-up, is critical to capitalizing on this window of opportunity. 2. An Evolving Customer Journey The

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Capacity Pro Dashboard

CAMP Digital + ServiceTitan Silver Technology Partnership: Elevating Home Service Marketing

We’re thrilled to announce that CAMP Digital has achieved Silver Technology Partner status with ServiceTitan! This marks a significant milestone in our ongoing mission to empower home service companies with cutting-edge marketing solutions. Our deep integration with ServiceTitan not only streamlines marketing efforts but also provides our clients with actionable data to drive growth and profitability. Why is This Partnership Important? ServiceTitan is the leading software platform for managing home service businesses, helping companies streamline operations, manage customer relationships, and track business performance. Our Silver Technology Partnership signifies the strong alignment between CAMP Digital and ServiceTitan, highlighting our shared commitment to helping home service companies thrive in a competitive market. Through this partnership, we’ve developed a seamless, data-driven integration that maximizes the impact of digital marketing for our clients. How Does CAMP Digital Integrate with ServiceTitan? CAMP Digital’s integration with ServiceTitan enhances marketing efforts by directly connecting ServiceTitan’s capacity planning

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Reddit Launches Lead Generation Ads: A New Tool for Home Service Companies

Back to All Posts Reddit Launches Lead Generation Ads: A New Tool for Home Service Companies Reddit, a platform known for its diverse and engaged user base, has introduced a groundbreaking advertising feature: Lead Generation Ads. Now available globally in public beta, this new ad format allows businesses to capture leads directly on Reddit, presenting an exciting opportunity for home service companies like HVAC, electrical, plumbing, drains, and roofing. Why Home Service Companies Should Care Lead quality and campaign performance are critical for the growth of home service companies. Reddit’s Lead Generation Ads enable businesses to collect user information directly on the platform, potentially improving lead quality and boosting conversion rates. Key Features of Reddit’s Lead Generation Ads The Numbers Speak for Themselves Success Stories from Beta Testing LaunchDarkly, a feature management platform, reported impressive results during beta testing with Reddit’s Lead Generation Ads, seeing a 30% decrease in cost

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Social media apps in a folder on an iPhone
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The Top 5 Social Media Platforms to Focus On in 2024

Back to All Posts The Top 5 Social Media Platforms to Focus On in 2024 Social Media Mastery for Home Service Companies in 2024: Top 5 Platforms Unveiled Navigating the digital marketing landscape, especially for home service companies, demands a strategic approach to social media. Here, we unveil the top five social media platforms poised to dominate in 2024, offering insights tailored for home service businesses to elevate engagement and fuel growth. 1. Facebook: Commanding Presence in Home Services With a staggering 2.9 billion monthly active users, Facebook stands as the powerhouse for expanding the social media footprint of home service businesses. Learn how to create compelling business pages, harness Facebook Ads for targeted outreach, and make the most of features like Stories and Groups to build a community around your services. Key Takeaway: Mastering Facebook for home service companies involves understanding the unique needs of your audience and utilizing

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