Back to All Posts The Power of Video Marketing for Home Service Businesses: Insights from Nancy O’Hare Zika In the latest episode of “Can’t Stop the Growth”, CAMP Digital’s Megan Bedford chats with Nancy O’Hare Zika, owner and president of Yellow Dog Creative, about the transformative power of video marketing and why it is crucial for home service businesses. They highlight that video is an unparalleled tool for creating emotional connections with customers, as people prefer engaging with video content over reading text. Videos help convey trust, reliability, and a personal touch that can significantly impact customer decisions. Nancy shares her journey with Yellow Dog Creative, which started as a video production company and evolved into a full-service marketing agency. She emphasizes the importance of having a foundational “Our Story” video on every company’s website to build trust and highlight the company’s values and reputation. This video should be complemented