The foundational rules of digital acquisition are being rewritten. For marketing leaders in home services, 2026 isn’t about small optimizations, it’s about strategic re-platforming.  Generative AI, new search experiences, and changing consumer behaviors are creating both risk and incredible opportunity. The marketers who adapt first will own their markets, and those who don’t will watch their leads (and margins) evaporate.  At CAMP Digital our close partnership with Google gives us direct access to category-level insights across home services that aren’t available anywhere else. These proprietary data sets help us (and our clients) plan smarter, spend more efficiently, and stay ahead of the largest shifts in search we’ve seen in a decade. Below, we’re sharing highlights from our 2026 Home Services Search Forecast – powered by Google’s latest data – to help you plan with confidence heading into the new year. Three Strategic Shifts Defining 2026  1. The Rise of Ad