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Google Analytics 4 – Update

At this point, it is no secret that Google is deprecating Google Analytics. Google has stated that they will no longer process data inside Google Analytics (GA) as of July 1, 2023, and all users will lose access to GA on July 1, 2024. CLICK HERE for more information.

Since the new GA4 product does not import old data, now is an ideal time to download your historical data for future reference before it is too late. CAMP Digital will be rolling out backups for our customers over the next few months. For those who are not CAMP Digital customers, please see the instructions below.

We have identified the following methods to download your historical Google Analytics data before you lose access:

  1. Manually export Google Analytics data from the dashboard inside GA.
    • This is the most time-consuming approach, but also the most straightforward for folks not wanting to involve Google APIs or Looker Studio. 
    • To do this, you will need to log into your GA, choose the reports and time frame you wish to export, and begin exporting.
    • CLICK HERE for a Google Support help doc and step-by-step instructions.
  2. Utilize the Google Analytics Reporting API
    • This is not for everyone, but if you have a team member who is comfortable with APIs, this is a great solution.
    • For Google Analytics API information CLICK HERE
    • Please note, this does export data cloud storage, Looker Studio, and more.
  3. Big Query
    • This is another option for those with data folks on the team who utilize Google Analytics 360.
    • CLICK HERE for Google Support documents
    • If you use GA 360 and Big Query, this is your best bet!
  4. Utilize a third-party tool like SuperMetrics
    • This is a third-party tool, and costs money, but it is very user-friendly!
    • CLICK HERE for more information on Supermetrics
  5. CAMP Digital Customers
    • No action needed.
    • Over the next few months we will be downloading and storing up to three years of historical data from the CAMP / HLS Views we have built for you, so you’re good to go!

Please contact your CAMP Digital representative for more information. 

Google Analytics 4 – A Game-Changer for Home Services Businesses

In today’s digital landscape data is the driving force behind understanding customers and fueling home services business growth. Google Analytics 4 (GA4) is a game-changing tool that empowers you to stay ahead of the competition. At CAMP Digital, we have seamlessly managed the GA4 transition for all of our clients, allowing our data-driven experts the ability to analyze information and strategize effectively. 

GA4’s value lies in its seamless tracking of customer interactions across devices, providing a comprehensive understanding of user behavior. This data-driven approach enables us to enhance your marketing strategy, optimizing every touchpoint of your customer’s journey.

But GA4 doesn’t stop at the big picture; it focuses on individual customers too. From understanding how they found your business to tracking their interactions until conversion, Ga4 lets you spot the opportunities for improvement and deliver precisely what customers seek.

AI is the hidden powerhouse within GA4, crunching data to uncover patterns and trends that might otherwise go unnoticed. It provides you with actionable insights, offering alerts and recommendations for your next strategic move. 

GA4 goes beyond basic metrics, tracking specific actions like button clicks and form submissions, unveiling invaluable insights into customer behavior and website interactions. 

For those managing multiple websites and serving various locations, GA4 has you covered with cross-domain tracking, streamlining the process of monitoring customer behavior across all your sites. Enhanced e-commerce tracking allows you to stay in the loop on your sales performance. 

In a nutshell, Google Analytics is a game-changer for home services businesses, granting you a competitive edge. From multi-platform tracking to user-centric metrics, AI-driven insights, and event-driven data modeling, GA4 becomes your secret weapon for data-backed success. Leverage the power of GA4 with CAMP Digital, and elevate your home services business to new heights of achievement.

Click below to hear more about GA4 from CAMP Digital.

To learn more about what CAMP Digital can do for your business, submit the form below.