Back to All Posts Navigating the Digital Marketing Landscape: Latest Google Trend Predictions for Home Services As a top digital marketing agency for home service companies, we aim to stay on the cutting edge of the latest Google search and cost trends. Understanding both historical and predicted patterns allows us to optimize budgets and performance for clients across various skilled trades.  Every six months, our team requests customized data from Google to analyze past performance and forecast future trends. We recently completed our latest analysis, which revealed some key insights: Local Services Ads (LSA) costs per lead increased over 37% last year, much higher than our estimated 20%. However, looking ahead we expect more modest increases of 10-15% in 2024 as growth slows. Paid search costs per conversion rose nearly 20% across core trades like plumbing, HVAC, electrical and more. Some categories saw spikes over 25% mid-year before settling around