Back to All Posts Unleashing the Power of Google Performance Max Campaigns: Taking Home Services Businesses to New Heights Unlock the Power of Performance Max for Your Home Service Business Google’s latest and most advanced advertising offering, Performance Max (PMAX), leverages automation and machine learning to optimize ad placement and drive conversions across multiple channels. This makes Performance Max an extremely powerful tool for home service businesses looking to acquire customers and generate leads online. With Performance Max, Google AI determines the ideal placement for ads across Search, Display, YouTube, Gmail and more to achieve your campaign goals, rather than just optimizing for clicks or impressions. The focus is on conversions or other key performance indicators (KPIs) like calls, form fills, and more.  As Google Premier Partners, we optimize Performance Max to help home service businesses like yours: The key is that Performance Max handles the heavy lifting of placement