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Unleashing Growth: New Case Study Reveals Transformative Results for Plumbing Company

Back to All Posts Unleashing Growth: New Case Study Reveals Transformative Results for Plumbing Company We’re excited to share a success story that exemplifies the transformative power of our starter digital marketing solution, Base CAMP. In our latest case study, we delve into the journey of Valley Plumbing, a family-owned plumbing company in Knoxville, TN, and how our Base CAMP package propelled them from stagnant growth to remarkable success. The Challenge: A Stagnant Scenario The plumbing industry is competitive, and our client, established in 2018, faced the common struggles of dwindling calls, a high cost per conversion, and overall stagnant growth. Recognizing the need for strategic intervention, they turned to CAMP Digital and our innovative Base CAMP digital marketing solution designed specifically for home service companies with annual revenue between $1M and $4M. Base CAMP’s Unique Approach The case study outlines Base CAMP’s unique approach to address the client’s challenges.

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LSA

Navigating the Digital Marketing Landscape: Latest Google Trend Predictions for Home Services

Back to All Posts Navigating the Digital Marketing Landscape: Latest Google Trend Predictions for Home Services As a top digital marketing agency for home service companies, we aim to stay on the cutting edge of the latest Google search and cost trends. Understanding both historical and predicted patterns allows us to optimize budgets and performance for clients across various skilled trades.  Every six months, our team requests customized data from Google to analyze past performance and forecast future trends. We recently completed our latest analysis, which revealed some key insights: Local Services Ads (LSA) costs per lead increased over 37% last year, much higher than our estimated 20%. However, looking ahead we expect more modest increases of 10-15% in 2024 as growth slows. Paid search costs per conversion rose nearly 20% across core trades like plumbing, HVAC, electrical and more. Some categories saw spikes over 25% mid-year before settling around

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Google Analytics

Google Analytics 4 – Update

Back to All Posts Google Analytics 4 – Update At this point, it is no secret that Google is deprecating Google Analytics. Google has stated that they will no longer process data inside Google Analytics (GA) as of July 1, 2023, and all users will lose access to GA on July 1, 2024. Click here for more information. Since the new GA4 product does not import old data, now is an ideal time to download your historical data for future reference before it is too late. CAMP Digital will be rolling out backups for our customers over the next few months. For those who are not CAMP Digital customers, please see the instructions below. We have identified the following methods to download your historical Google Analytics data before you lose access: Connect with CAMP Please contact your CAMP Digital representative for more information.  Don’t miss a thing – click here to sign

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Google Analytics

Google Analytics 4 – A Game-Changer for Home Services Businesses

Back to All Posts Google Analytics 4 – A Game-Changer for Home Services Businesses In today’s digital landscape data is the driving force behind understanding customers and fueling home services business growth. Google Analytics 4 (GA4) is a game-changing tool that empowers you to stay ahead of the competition. At CAMP Digital, we have seamlessly managed the GA4 transition for all of our clients, allowing our data-driven experts the ability to analyze information and strategize effectively.  GA4’s value lies in its seamless tracking of customer interactions across devices, providing a comprehensive understanding of user behavior. This data-driven approach enables us to enhance your marketing strategy, optimizing every touchpoint of your customer’s journey. But GA4 doesn’t stop at the big picture; it focuses on individual customers too. From understanding how they found your business to tracking their interactions until conversion, Ga4 lets you spot the opportunities for improvement and deliver precisely

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Start Your Unique Digital Journey

Whether you’re a budding entrepreneur seeking a powerful online presence, or an established business looking to amplify your reach, we have the perfect solution for you! Check out our comprehensive packages and embark on a transformative digital journey with CAMP Digital. Your success is our priority.
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