Back to All Posts Maximizing Marketing Impact: Leveraging Manufacturer Co-op Dollars for HVAC Companies In the competitive world of HVAC services, effective marketing plays a crucial role in standing out amidst the crowd. While maintaining a robust marketing presence is essential, it can strain the budgets of many HVAC companies. However, there’s a powerful yet often underutilized tool that can significantly alleviate this burden – manufacturer co-op marketing dollars. Understanding Co-op Marketing Dollars Manufacturer co-op programs offer financial support to HVAC companies for marketing efforts that promote their products or services. These funds are typically a percentage of the purchases made from the manufacturer and are specifically earmarked for marketing initiatives. Stretching Your Marketing Budget For HVAC businesses, tapping into these co-op dollars can be a game-changer. Here’s how: 1. Expanded Marketing Reach: Co-op dollars allow HVAC companies to amplify their marketing efforts, enabling a more extensive reach across various