In the home services industry, having a full call board is ideal, but when that call board is full there’s no need to spend money on leads you can’t service. At CAMP Digital, our unique proprietary Capacity Managed Marketing dashboard, Capacity Pro, was created precisely for this reason. This innovative tool revolves around a dynamic three-day call board, allowing us to optimize your advertising spend based on your capacity to handle jobs. The Capacity Pro Dashboard’s intelligent approach saves you from wasted advertising costs by precisely targeting your potential customers when you can meet their needs.
• As you update the Capacity Pro Dashboard throughout the day with your capacity, our team will sync your digital strategy to your business goals in real-time. This innovative approach allows us to align your business needs with your marketing spend, and only spend when necessary.
• If HVAC is booked, but you’re lacking jobs in electrical, for example, your CAMP team will reallocate your spending to where you need jobs, rather than continuing to spend on HVAC when your call board is already full.
• During busier times and when you’re booked at capacity, CAMP will dial back ad spend and save those advertising dollars for your shoulder season, thus making more efficient use of your resources.
• Because CAMP is a flat-fee agency, meaning we do not charge a commission on our clients’ ad spend, we are not incentivized in any way to spend your money unnecessarily. If your call board is full and techs are busy, there’s no need to spend money for leads that can’t be serviced.
As changes are made and your capacity is updated:
• Our system notifies your CAMP team, who will then make additional adjustments to ensure your marketing dollars are being utilized as efficiently and effectively as possible.
• Our system automatically adjusts your online presence and offers in real-time, from your website to your PPC campaigns, ensuring that your digital marketing strategies align precisely with your ability to service calls.
Stay ahead of the competition with our exclusive platform, purpose-built to maximize marketing agility and efficiency for home services. Discover the power of Capacity Managed Marketing with Capacity Pro.
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